China takes great pride in its varied cuisines, and food is an important element of the Chinese culture. There are eight principal cuisines, including the spicy Sichuan dishes and the light Cantonese cooking. Chinese restaurants are very popular in all parts of the world.
However, changing lifestyles in China have led to new eating habits at home and in restaurants. Cheese and tomato sauces are being brought into some traditional Chinese dishes. Urban consumers have taken readily to fast-food chains, such as McDonald's, KFC and Pizza Hut. Market research shows that Western-style fast-food consumption will continue to grow in China, at an annual rate of more than 45 percent in the coming few years, while Chinese fast-food outlets are projected to grow by 15 percent.
Rising incomes, combined with greater awareness of international foods and convenient supermarket, have led to the emergence of a new generation of consumers who are more willing to try packaged and canned food products. As more and more households own refrigerators,frozen food, from ready-made dumplings to French fries, are available in supermarkets. Organic products can also be found at stores in big cities, although they can be much more expensive than conventional products.
Owing to changed lifestyles, a growing number of Chinese are unwilling to go shopping for food every day, leading to an increased acceptance of packaged items. Rising car ownership and the emergence of new suburbs are additional factors in the growing popularity of supermarkets.
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