1. Which of the following does not serve as the example to support the statement "TV is jumping on the biodiesel-fueled bandwagon" (para. 2)?
(A) MTV: The Real World: Hollywoodwill be set in a "green" house.
(B) NBC: The program of the Deal or No Deal will be continued.
(C) NBC: A week of green-themed episodes is being planned.
(D) CBS: A "Going Green" program has been added to The Early Show.
2. By stating that "Clearly this is not all pure altruism." (para. 4), the author is _______.
(A) highly appreciative (B) somewhat critical
(C) ironic and negative (D) subjective and passionate
3. Why does the author mention in paragraph 4 the two groups the networks are fond of?
(A) They are the main target of the consumption medium.
(B) They are the advocates of green movement.
(C) They are most representative of today's audience.
(D) They are young adults and senior citizens.
4. Which of the following best explains the sentence "It's an unlikely marriage of motives." (para. 5)?
(A) Ad-supported TV has consistent motives.
(B) The main target of ad-supported TV is to persuade viewers to buy more.
(C) It's impossible for TV to readjust its opposing motives.
(D) It's quite difficult for TV to integrate its motives.
5. It can be concluded from the passage that "product placement" (para. 8) is a kind of _______.
(A) commodity exhibition (B) display of products
(C) indirect advertising (D) direct promotion strategy
参考答案：
1. B 2. C 3. A 4. D 5. D
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