阅读训练《唱片业的难题》

You update your Facebook status with news of the split. Seconds later someone on the other side of the world sends your smart phone a digital version of What Difference Does It Make?, allowing you and Morrissey to wallow together in self-pity. Someone else sends you Paul Simon’s Fifty Ways to Leave Your Lover, which cheers you up a bit. This may sound far-fetched, but the hope of the music industry rests upon such connections. A future where songs are not bought, but accessed via telephones, sent across cyberspace, and passed around friends through platforms such as Twitter, is what is hoped will save music from the twin ravages of illegal downloading and a lack of strategic direction.

The full extent of the crisis was illustrated with the news that EMI, the label that gave the world the Beatles and Pink Floyd, faces the possibility of break-up if it fails to find £120 million by June. The smallest of the “big four” record labels, it has suffered from the battle between its parent company and bankers over a £2.6 billion debt — despite a jump in profits and the signing of 200 artists in 18 months.

“EMI are perceived to be in a terrible situation, worse than they actually are, and that’s putting off some artists,” said James Sandom, manager of the Kaiser Chiefs. “It’s a shame because they’ve got some great creative people and are out to prove a point.”

The internet is the big battleground. Piracy remains rampant, with more than seven million illegal file-sharers in Britain alone. Shops such as Woolworths and Zaavi have collapsed, further depressing CD sales. Albums, which bring in the most amount of revenue to record labels, have been hit by digital websites such as Apple’s iTunes that allow users to “cherry-pick” their favourite singles. Falling revenue has had an inevitable effect on talent.

“The number of artists getting signed is down 50 per cent from 2006,” Mr Sandom said. “The class of 2003 and 2007, including Franz Ferdinand and the Kaiser Chiefs, were able to build massive careers. There’s not been one artist in the past three years, apart from Kings of Leon, given the backing to achieve that success.

“There are a couple of the major labels that have made it very clear internally that they don’t believe signing bands is a viable prospect. Solo artists need less investment, they either work on the radio or they don’t.”

The desperate situation has pre-empted two radical approaches: labels have invested in new subscription services such as Spotify, and artists have increasingly moved towards corporate sponsorship.