营销篇
* 4c营销理论 (the marketing theory of 4cs)
* 4r营销理论 (the marketing theory of 4rs)
* 4p营销理论 (the marketing theory of 4ps)
* 感性营销 (sensibility marketing)
* 利基营销 (niche marketing)
* 交叉营销 (cross marketing)
* 知识营销 (infromation marketing)
* 文化营销 (cultural marketing)
* 服务营销 (services marketing)
* 体验营销 (experience marketing)
* 定制营销 (customization marketing)
* 色彩营销 (color marketing)
* 绿色营销 (green marketing)
* 关系营销 (relationship marketing)
* 合作营销 (the co marketing solution)
* 伙伴营销 (partnership marketing)
* 一对一营销 (one-to-one marketing)
* 差异化营销 (difference marketing)
* 大市场营销 (big marketing)
* 个性化营销 (personalization marketing)
* 堡垒式营销 (focalization marketing)
* 数据库营销 (data base marketing)
* 服务分销策略 (services distribution strategy)
* 服务促销策略 (services sales promotion strategy)
* 整合营销传播 (integrated marketing communications, imc)
* 水坝式经营 (dam operation)
* 战略营销联盟 (strategic marketing union)
* 网络数据库营销 (internet data base marketing)
* “整时营销” 与“晚盈利” (profit by timing marketing and lag profit marketing)
