2019年初级剑桥商务英语翻译练习题（6）

　　1) 不管你采取何种国际市场进入战略，先做大量市场调研是值得的。

　　Whatever strategy you adopt to enter the international market, it’ll pay to do a lot of market research first.

　　2) 市场调研的目的之一就是发现产品的市场所在以及是否能在该市场销售产品。

　　One of the objectives of market research is to find out whether there is a market for the product and whether we can sell the product in that market.

　　3) 我们必须记住产品的适当定价、销售和支付条款的选择是出口产品的三大重要因素。

　　We must bear in mind that proper pricing of our product, choice of terms of sale and payment are three important elements in exporting a product.

　　4) 国际市场营销者在决定如何推广一种产品时必须考虑到语言和文化的差异。

　　The international marketer must be aware of language and cultural differences when deciding how to market a product.

　　5) 我们的产品无疑已经得到媒体、许多行业出版物以及客户的热烈好评，成为国内外家喻户晓的商品。

　　Our product has certainly received rave reviews from the media and many trade publications as well as from our customers. It certainly has become a household item at home and abroad.

　　6) 研究表明在国内市场开发一个叫的响的品牌无疑是对外发展的先驱。

　　Studies have shown that the development of a strong brand name in the domestic market is undoubtedly a precursor to any outward expansion.

　　7) 市场试销是市场营销的一种技巧。它是把有限量的产品提供给特别选择的目标市场上的顾客。其目的在于了解可能购买该产品的消费者对这种新产品的反应。市场试销过程需要做出一些决策，其中包括：试销时间、试销地点、试销时间长短、需要何种信息以及如何运用试销结果等。

　　Test marketing is a marketing technique. It is a limited introduction of a product in areas chosen to represent the intended market. Its aim is to determine the reactions of probable consumers. The test marketing process requires several decisions: when, where, how long, what information to acquire, and how to apply results.

　　8) 发展市场营销战略包含两个步骤一是选择和分析目标市场;二是创造和维护适合的市场。

　　The development of a marketing strategy encompasses two steps: one is selecting and analyzing a target market; the other is creating and maintaining an appropriate marketing mix.

　　9) 国际客户的喜爱和需求和国内客户不同。关键在于制定正确的适应特定需求的市场营销战略。

　　The international customers have different tastes and needs from our domestic customers. The key is in concocting the right marketing strategy tailored to these specific needs.

　　10) 一般来说，消费者对价格很敏感，并且通常选择较便宜的产品，除非他们确信质量或售后服务是好的。

　　Generally speaking, consumers are sensitive to price and usually choose the less expensive product unless they can be convinced by quality or after-sales service.