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2016年商务英语复习资料阅读专项辅导(1)

来源:考试网   2016-07-08【

  2016年商务英语复习资料阅读专项辅导(1)

  Buy and Sell

  Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底限。就在这七上八下的价格翘翘板上,双方是否能找到彼此的平衡点呢?请看下面分解:

  英文正文

  Robert: Even with volume sales, our costs for the Exec-U-Ciser won't go down much.

  Dan: Just what are you proposing?

  Robert: We could take a cut on the price. But 25% would slash our profit margin. We suggest a compromise - 10%.

  Dan: That's a big change from 25! 10 is beyond my negotiating limit. Any other ideas?

  Robert: I don't think I can change it right now. Why don't we talk again tomorrow?

  Dan: Sure. I must talk to my office anyway. I hope we can find some common ground on this. (next day) Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with something else.

  Robert: I hope so, Dan. My instructions are to negotiate hard on this deal - but I'm trying very hard to reach some middle ground.

  Dan: I understand. We propose a structured deal. For the first six months, we get a discount of 20%, and the next six months we get 15%.

  Robert: Dan, I can't bring those numbers back to my office - they'll turn it down flat.

  Dan: Then you'll have to think of something better, Robert.

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