Advertising is a form

共享题干题                                                               (一)
                                                             Advertising
阅读材料，回答下列的问题。
        Advertising is a form of selling. For thousands of years there have been individuals who have tried to  ____________（51）others to buy the food they have produced or the goods they have made or the services they can____________（52）
       But in the 19th century the mass production of goods  ____________（53）the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that  ____________（54）the development of the railway and highway made person-to-person selling too slow and expensivE.At the same time mass communication first newspapers and magazines then radio and television made mass selling through  ____________（55） possible.
         The objective of any advertisement is to convince people that it is in their best  ____________（56） to take the action the advertiser is recommending. The action  ____________（57）be to purchase a product, use a service, vote for a political candidate or even to join the Army.
       Advertising as a  ____________（58）developed first and most rapidly in the United States country that uses it to the greatest ____________（59） In 1980 advertising expenditures in the U.S exceeded 55 billion dollars or ____________ （60 ）2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product____________（61）  advertising.
        ____________（62）advertising brings economies of mass selling to the manufacturer it produces benefits for the consumer  ____________（63） . Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far  ____________（64） than one sold through personal salespeoplE.Advertising brings people immediate news about products that have just come on the market. Finally advertising ____________（65）for the programs on commercial television and radio and for about two thirds of the cost of publishing magazine and newspapers.