Section Ⅰ Use of English
Directions：
Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on the ANSWER SHEET. (10 points)
In their quest to build profitable and more far-reaching digital audiences, publishers in the US and Europe have turned to the world’s largest 1 network for help. Nine media organisations, 2 the BBC through its youth-oriented Newsbeat service, the Guardian and the New York Times, have 3 a deal with Facebook to publish some of their 4directly through the social network rather than 5 hosting it on their own sites as part of a trial.
The 6 comes as increasing numbers of readers rely on the social network as the main site 7 which they receive news. Facebook wants not only to 8 users to news sites 9 to be the place where they stay and consume it, too. Facebook already 10 nearly 20 per cent of the Guardian’s web traffic, excluding visits to its own apps, and about 15 per cent of 11to the New York Times site.
The Facebook deal follows complaints by some 12 that internet groups such as Google and Facebook 13 their own online businesses. Rupert Murdoch’s News Corp, 14 , a critic of Google and Facebook, is not participating. Others have 15 concern that Facebook would have too much power 16 which stories appear and where they are placed.
Facebook said the 17 would give publishers “control over their stories, brand experience and profit opportunities”, including 18 to some user data. Online sharing of news articles has already 19 some readers away from publishers’ 20 pages towards social media sites.
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1. [A] television 2. [A] including |
[B] social [B] involving |
[C] data [C] revolving |
[D] shopping [D] referring |
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3. [A] played 4. [A] content 5. [A]irregularly 6. [A] system |
[B] found [B] quality [B] persistently [B] move |
[C] struck [C] theories [C] simply [C] mechanism |
[D] drawn [D] concepts [D] primarily [D] merger |
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7. [A] by 8. [A] turn |
[B] as [B] find |
[C] through [C] figure |
[D] towards [D] point |
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9. [A] but 10. [A] prepares for 11. [A] traffic |
[B] thus [B] accounts for [B] space |
[C] even [C] piles on [C] revenue |
[D] then [D] brings about [D] staff |
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12. [A] companies 13. [A] underestimate 14. [A] above all 15. [A] confirmed 16. [A] over |
[B] groups [B] undermine [B] on average [B] expressed [B] with |
[C] publishers [C] increase [C] in principle [C] cultivated [C] of |
[D] associations [D] strengthen [D] for example [D] offered [D] for |
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17. [A] article 18. [A] approach 19. [A] prevented 20. [A] introductory |
[B] game [B] access [B] kept [B] home |
[C] scheme [C] mode [C] made [C] yellow |
[D] agenda [D] manner [D] lured [D] technological |
Section Ⅱ Reading Comprehension
Part A
Directions:
Read the following four texts. Answer the questions below each text by choosing A, B, C or D. Mark your answers on the ANSWER SHEET. (40 points)
Text 1
There were some consistent patterns among the heavier readers: For the younger children— ages 6 to 11—being read aloud to regularly and having restricted online time were correlated with frequent reading; for the older children—ages 12 to 17—one of the largest predictors was whether they had time to read on their own during the school day.
The finding about reading aloud to children long after toddlerhood may come as a surprise to some parents who read books to children at bedtime when they were very young but then tapered off. Last summer, the American Academy of Pediatrics announced a new policy recommending that all parents read to their children from birth.
“A lot of parents assume that once kids begin to read independently, that now that is the best thing for them to do,” said Maggie McGuire, the vice president for a website for parents operated by Scholastic. But reading aloud through elementary school seemed to be connected to a love of reading generally. According to the report, 41 percent of frequent readers ages 6 to 10 were read aloud to at home, while only 13 percent of infrequent readers were being read to.
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