2019年剑桥商务英语中级口语解析（15）

　　WHAT IS IMPORTANT WHEN ……?

　　Exporting goods or services for the first time

　　* Personal contacts

　　* Professional advice

　　【词汇&短语】

　　个人交往 personal contact 质量检查 quality inspection

　　商业信用 commercial integrity 互利 mutual profit

　　商业原则 approach to business 不变的宗旨 permanent principles

　　【句型点击】

　　……..conclude business with….. …..与…….做成生意

　　……..can do no harm

　　……..is the soul of an enterprise

　　……..is no exception….

　　【参考范例】

　　If you are in the exporting business for the first time, you have to build some personal contact with foreign importers in order to export goods or services. The two sides should have a rough idea of the approach to business and commercial integrity of each other, and then conclude the exporting business. Besides, some professional advice from experience exporters can do no harm. Personally, I believe quality is the soul of an enterprise. It is no exception with exporting. To maintain a sound reputation, you have to put quality as the first consideration. All products have to go through strict inspection before they are launched into the market. Lastly, negotiating skills can help a lot. Mutual profit is the common desire of both the exporter and the importer, it is therefore preferred if contracts are honored and commercial integrity is maintained. It is a permanent principle.