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2016年高级商务英语BEC《阅读改错》练习题(6)

来源:考试网   2016-05-02【

INCREASING  CUSTOMERS  LOYALTY

 0  Customers are not revolutionaries. They are attracted to be the certainty of knowing that

00  what they buy it will be good value for money or will perform a particular task effectively.

34  They are cautious but their loyalty , without once achieved , is the key to business success.

35  Brands can help to create customer loyalty by providing us a signpost to certainty and

36  safety . Ideally , when a customer sees off a product , it leads to a range of positive thoughts

37  so that the product is being bought . Unfortunately , only a small number of products have

38  reached to this level . While everyone in business is aware of the need to attract and

39  retain customers , that they often overlook the second , more important , half of the

40  equation . In the excitement of beating against the competition and securing orders,

41  managers often fail to ensure that the customer remains a customer . It has been

42  estimated that since the average company loses between 10 to 30% of its customers

43  every year and this only recently have organizations started to wake up to these lost

44  opportunities and to calculate the financial implications . Established customers often

45  buy more and, in the addition , they may also provide free word-of-mouth advertising.

  34 WITHOUT 35 US 36 OFF 37 BEING

  38 TO 39 THAT 40 AGAINST 41 CORRECT

  42 SINCE 43 THIS 44 CORRECT 45 THE

  详 解:00 what是buy的宾语,所以it是多余的。

  34 句意为“一旦得到”句中的without为干扰词。

  35 并不是为“我们”提供,所以us是多余的,实际上是为customers提供。

  36 See off是“为……送行”的意思,用在这里不合适,应该去掉off。

  37 这里要用被动语态的一般形式,being多余。

  38 Reach是及物动词,它与get to / arrive at / arrive in不同。

  39 这是一个主句,上一行的while是从句.所以应该去掉that, 否则没有主句。

  40 Beat是及物动词, against是多余的。

  41 这一行没有错误。

  42 这是一个主语从句。用了since 则句子不可以做主语了。

  43 这是一个强调句, this在句中是多余的。

  44 这一行没有错误。

  45 In addition是固定结构,中间没有定冠词。

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