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商务英语初级阅读:商业计划书

来源:考试网   2015-04-16【

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  概述(executive summary)

  概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在。一般将概述放在最后书写,页数应控制在2页以内。

  概述应包括的基本内容有:

  企业的宗旨,例如:

  In 2007, ABC Corporation was created to...

  Now, ABC Corporation is at a point where...

  背景介绍,例如:

  For many years people have...

  The condition of the industry today is suchthat...

  产品或服务及市场竞争情况,例如:

  We have just completed the development of S30 - a novel and proprietary constructiontool compared to competitive products, our S30 can...

  企业目标,例如:

  Our objective, at this time, is to propel the company into a prominent market position.We feel that within 5 years ABC Corporation will be in a suitable condition for furtherexpansion, an initial public offering or profitable acquisition. To accomplish this goal we...

  管理团队和管理组织,例如:

  Our management team consists of 5 men and women whose backgrounds consist of 10years of marketing with...

  市场策略,例如:

  The fundamental thrust of our marketing strategy consists of...

  财务状况和计划,例如:

  In 5 years we will have... and our investors will be able to...

  结论,例如:

  ABC Corporation enjoys an established track-record of excellent support for ourcustomers. Their expressions of satisfaction and encouragement are numerous, and weintend to continue our advances in the...

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