浙江省2008年1月自学考试企业形象与策划试题_第2页

6.为达到特定目标而联合并指导使用资源的工作叫(      )

A.市场化                                                       B.管理    

C.营销                                                           D.组织

7.______是技术美学的核心。(      )

A.工艺美学                                                    B.理论美学    

C.VIS                                                             D.设计美学

8.______是企业理念识别系统的外化和表现。(      ) 

A.BIS                                                             B.VIS      

C.CIS                                                             D.企业制度

9.______是企业形象的直接塑造者。(      )

A.产品                                                           B.品牌    

C.企业员工                                                    D.CIS策划人员

10.______是为解决某一问题而制定行动方案并在所有备选方案中择优的过程。(      )

A.战略                                                           B.决策    

C.计划                                                           D.组织