自学考试《商务英语阅读》练习试题及答案

　　Read the following passages and finish the exercises of each one.

　　A. Mark the following statements true (T) or false (F) according to the passage.

　　Passage One

　　If sustainable competitive advantage depends on work-force skills, American firms have a problem. Human-resource management is not traditionally seen as central to the competitive survival of the firm in United States. Skill acquisition is considered an individual responsibility. Labour is simply another factor of production to be hired-rented at the lowest possible cost-much as one buys raw materials or equipment.

　　The lack of importance attached to human-resource management can be seen in the corporate hierarchy. In an American firm the chief financial officer is almost always second in command. The post of head of human-resource management is usually a specialized job, off at the edge of the corporate hierarchy. The executive who holds it is never consulted on major strategic decisions and has no chance to move up to Chief Executive Officer (CEO). By way of contrast, in Japan the head of human-resource management is central-usually the second most important executive, after the CEO, in the firm's hierarchy.

　　While American firms often talk about the vast amounts spent on training their work forces, in fact they invest less in the skills of their employees than do either Japanese or German firms. The money they do invest is also more highly concentrated on professional and managerial employees. And the limited investments that are made in training workers are also much more narrowly focused on the specific skills necessary to do the next job rather than on the basic background skills that make it possible to absorb new technologies.

　　As a result, problems emerge when new breakthrough technologies arrive. If American workers, for example, take much longer to learn how to operate new flexible manufacturing stations than workers in Germany (as they do), the effective cost of those stations is lower in Germany than it is in the United States. More time is required before equipment is up and running at capacity, and the need for extensive retraining generates costs and creates bottlenecks that limit the speed with which new equipment can be employed. The result is as lower pace of technological change. And in the end the skills of the population affect the wages of the top half. If the bottom half can't effectively staff the processes that have to be operated, the management and professional jobs that go with these processes will disappear.

　　( T ) 1. The management of human resources in American companies sees the gaining of skills as their employees' own business.

　　( F) 2. The head of human-resource management in an American firm is directly under the chief financial executives in the firms.

　　( F ) 3. The money most American firms put in training mainly goes to workers who lack basic background skills

　　( F ) 4. According to the passages, the decisive factor in maintaining a firm's competitive advantage is the rational composition of professional and managerial employees

　　( T ) 5. According to the passage, the human-resource management strategies of American firms affect their competitive capacity.

　　Passage Two

　　The object of market research is to “mange” sales: first to make possible, then to make them practicable, and, finally, to ensure they are profitable.

　　Many people make fun of market research. To begin with, it often seems to reveal the obvious, such as the case where a bakery chain spent 5,000 pounds discovering that people prefer fresh to stale bread. At other times, it comes up with information which is probably not true. On one occasion, the British Market Research Bureau discovered that one in five rugby players were female. Such investigations can, meanwhile, be very expensive; it is not unusual for an enquiry to cost tens of thousands of pounds.

　　How is market research done? Why is it often unreliable and expensive?