2011商务英语中级口语精讲班讲义第一讲55

1.      Market Research: how to find out about customers’ habits and attitudes

2.      Market Research: the importance of finding out about customers’ habits and attitudes

--A company’s demand comes from two groups: new customers and repeat customers.  Beyond designing strategies to attract new customers and create transactions with them, companies should retain current customers and build lasting customer relationships.  In my opinion, by finding out about customers’ habits and attitudes, a company can successfully reinforce and expand its customer base.

--Also finding out about customers’ habits help a company focus on its target market. This refers to the age group, education group, and income group likely to purchase your products. You may be able to find out, say, what TV programs and newspapers are their favorite.  For instance, if you are marketing a product for the teenagers, you’d achieve good results if you have your commercial inserted into sitcoms such as ‘Friends’ popular among this group.  Just those gorgeous teen idols are convincing enough. 

--Finally, customers’ habits and attitudes can give, and indeed did give, many companies inspirations in the development of new products and in the upgrading of existing products.  Such inspirations can be passed on to Quality Control and Research & Development to give the company in question an edge over its competitors.

3.      Market Research: how to conduct market research effectively

4.      Market Research: the importance of doing market research before launching a new product or service

5.      Market Research: how to carry out market research for company growth

6.      Market Research: the importance of carrying out market research for company growth

7.      Product Promotion: how to make effective use of the media when promoting a new product or service

8.      Product Promotion: the importance of selecting appropriate members of staff to attend exhibitions