Passage 1
Among various programmes, TV talk shows have covered every inch of space on daytime television. And anyone who watches them regularly knows that each one isdifferent in style(风格). But no two shows are more opposite in content, while at the same time standing out above the rest, than the Jerry Springer and the Oprah Winfrey shows.
Jerry Springer could easily be considered the king of “rubbish talk”. The contents on his show are as surprising as can be. For example, the show takes the ever—common talk show titles of love, sex, cheating, and hate, to a different level. Clearly, the Jerry Springer show is about the dark side of society, yet people are willing to eat up the troubles of other people's lives.
Like Jerry Springer, Oprah Winfrey takes TV talk show to its top, but Oprah goes in the opposite direction. The show is mainly about the improvement of society and different quality(质量) of life.Contents are from teaching your childrenlessons, managing your work week, to getting to know your neighbors.
Compared to Oprah, the Jerry Springer show looks like poisonous waste being poured into society. Jerry ends every show with a “final word”. He makes a small speech about the entire idea of the show.Hopefully, this is the part where most people will learn something very valuable.
Clean as it is, the Oprah show is not for everyone. The show's main viewers are middleclass Americans. Most of these people have the time, money, and ability to deal with life's tougher problems. Jerry Springer, on the other hand, has more of a connection with the young adults of society. These are 18-to-21-year-olds whose main troubles in life include love, relationship, sex, money and drug. They are the ones who see some value and lessons to be learned through the show's exploitation.
1Compared with other TV talk shows, both the Jerry Springer and the Oprah Winfrey are—— .Amore interestingBunusually popular
Cmore detailedDmore formal
2Though the social problems Jerry Springer talks about appear unpleasant, people who watch the shows ——Aremain interested in them
Bare ready to face up to them
Cremain cold to them
Dare willing to get away from them3Which of the following is likely to be a topic of the Oprah Winfrey show?
AA new type of robot.
BNation hatred.
CFamily income planning.DStreet accident.
4We can learn from the passage that the two talk shows————
Ahave become the only ones of its kind
Bexploit the weaknesses in human nature
Cappear at different times of the day
Dattract different peoplePassage 2
Advertising gives useful information about which products to buy.But modern advertising does more than gives news about products and services.Today's advertisements,or ads,try to get consumers(消费者)to buy certain brands(品牌).Writers of advertising are so skillful that they can sometimes persuade a consumer to wear acertain kind of clothing,eat a special kind of cereal(麦片),or see a movie.Consumers might never even want a product if they did not see or hear advertisementsfor it.
For example,you probably do not need the newest cereal in the supermarket.Thereare probably many cereal brands on your kitchen shelves.You may not have space on your shelf for another.But if you see ads about a new cereal that is your extratasty and has a free prie in the box,you may want it.Advertising must get attention.To be effective,it must be exciting,entertaining,or provide some pleasure.The secret of writing good advertising copy is to offer a good idea as well as a product.The idea is what the ad is really selling.One example is anad that says eating a certain cereal will make a person do well in sports.That cereal brand may sell better if consumers think it offers strength and energy.
1What is discussed in this passage?
AThe content of modern advertising.
BThe skills of modern advertising.
CThe results of modern advertising.
DThe writing of modern advertising. 2According to the passage,a good advertisement should ————Abe both persuasive and effective
Bgive people useful information
Cshow people a product
Dshow people a new idea of a product 3From the passage,we can infer that————
Amodern advertising has less effect on customers
Bonce customers see ads about a new cereal,they are sure to buy itCcereal can make people strong
Dcereal is a kind of food which is popular among people
4What can we infer from the passage?
ACustomers can easily be persuaded by advertisements.
BCustomers should be persuaded by advertisements.
CIt's impossible for customers to buy a product without advertisements.DCustomers buy products according to their demands rather than the advertisements.
Passage 3
Here are some advertisements taken from a newspaper.
(1)
Dear Drew Carter,
Your first year on this earth has been a pleasure ride for all of us.We love you! Love, Dad and Mom and many friends.
(2)
Lawlis-Clarke
The Doctors Virgil and Marjorie Lawlis are pleased to announce theengagement(订婚) of their daughter Diane Susan to Mr Robert Brent Clarke,son of Mr and MrsJames Clarke of Herford,Texas.
A spring wedding is planned in Houston.
(3)
Isbell-Foss
Mr and Mrs Davis K.Isbell announce the marriage of their daughter Dang to Mr Stanley Foss,sonof Mrs John Sipe of Ada,Minnesota.
The wedding will be early April at Abiding Love Lutheran Church.
(4)
StoryKurio
Miss Stephanie Story and Mr Warren Kurio were married on February 5,at half pastseven o'clock in the evening at Highland Park Presbyterian Church in Dallas,Texas.The bride(新娘)is the daughter of Mr and Mrs Herbert Brule Story Jr of Dallas.The groom(新郎) is the son of Mr and Mrs Gerald Stanley Kurio of Austin.
1.What would be the best title for the first advertisement?
A.Happy 1st Birthday
B.One Year Old
C.Our OneYearOld SonD.We Love You
2.Lawlis and Clarke are going to get married——
A.where Clarke's parents live
B.against their parents' will
C.to Lawlis's parents'joy
D.in a church
3.Who got or will get married in spring?
A.Neither Lawlis and Clarke nor Isbell and Foss.
B.Either Isbell and Foss or Story and Kurio.
C.Neither Lawlis and Clarke nor Story and Kurio.
D.Not only Lawlis and Clarke but also Isbell and Foss.
4.Who are now a married couple?
A.Dang Isbell and Foss.B.Story and Kurio.
C.The text doesn't say.D.Lawlis and Clarke.
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