2012年12月大学英语四级完形模拟题（9）

2012年12月大学英语四级完形模拟题（9）

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　Who won the World Cup 1994 football game? Whathappened at the United Nations? How did the critics like the newplay? _1 _an event takes place; newspapers are on the streets_ 2_ the details. Wherever anything happens in the world, reportsare on the spot to _3_ the news.

　　Newspapers have one basic _4 _, to get the news as quicklyas possible from its source, from those who make it to thosewho want to _5_ it. Radio, telegraph, television, and _6_ inventions brought competition fornewspapers. So did the development of magazines and other means of communication. _7 _, thiscompetition merely spurred the newspapers on. They quickly made use of the newer and fastermeans of communication to improve the _8 _and thus the efficiency of their own operations.Today more newspapers are _9 _and read than ever before. Competition also led newspapers tobranch out to many other fields. Besides keeping readers _10_ of the latest news, today’snewspapers _11 _and influence readers about politics and other important and serious matters.Newspapers influence readers’ economic choices _12_ advertising. Most newspapers depend onadvertising for their very _13 _.Newspapers are sold at a price that _14_ even a small fraction ofthe cost of production. The main _15_ of income for most newspapers is commercial advertising.The _16 _in selling advertising depends on a newspaper’s value to advertisers. This _17_ in termsof circulation. How many people read the newspaper? Circulation depends _18_ on the work ofthe circulation department and on the services or entertainment _19_ in a newspaper’s pages. Butfor the most part, circulation depends on a newspaper’s value to readers as a source ofinformation_ 20_ the community, city, country, state, nation, and world—and even outer space.