2020商务英语（BEC）初级口语冲刺训练：商业道德

　　Business Ethics 商业道德

　　Credo 信条

　　Contradiction 矛盾

　　Integrity 诚信，正直

　　Pharmaceutical 制药的

　　Place a high priority on… 对…高度重视

　　Over-the-counter 非处方(药)，无需医生处方就可出售的

　　Analgesic 止痛剂

　　Subsidiary 子公司

　　Executive 主管人员，执行官

　　Dilemma 进退两难的局面，困难的选择

　　Recall 召回

　　Contaminate 污染

　　The public 公众

　　Off-chance 万分之一的可能

　　Tamper-resistant 可抗不良物质掺入的(包装)

　　Tamperproof 可防不良物质掺入的(包装)

　　Capsule 胶囊

　　Cyanide 氰化物

　　Caplet 囊片(指为防不良物质掺入而设计的一种椭圆胶囊形糖衣药片)

　　Touch off 引发

　　Fraud 欺骗，欺诈

　　Tax-avoidance 逃税

　　Offer bribery 行贿

　　Take bribery 受贿

　　Secret commission 私拿回扣

　　Insider trading 内幕交易

　　Erode　侵蚀，腐蚀

　　Corporate performance 企业运作，亦作 company performance

　　turnover 营业额

　　dividend 红利，股息

　　pay off 盈利，还清(债务等)

　　mitigate　减轻

　　in compliance with 遵从

　　confectionary 糖果厂

　　gel candy　果冻(糖果)

　　hit the headlines 成为头条新闻

　　safety notice 安全告示

　　dissolve 溶解，融化

　　ingredient 成分

　　competitive advantage 竞争优势

　　shop floor (总称)工人

　　boardroom (总称)董事会

　　corporate social responsibility 企业的社会责任(简称CSR)

　　well-being 利益，福利

　　clash 冲突

　　let alone 更不用说

　　J&J 美国强生公司

　　What Do Business Ethics Bring to J&J

　　商业道德给强生公司带来了什么

　　To some people, the concept of business ethics may be a contradiction.

　　对有些人来说，商业道德这一概念可能是矛盾的。

　　In other words, they may view business managers as responsible only for making profits, not for upholding standards of integrity.

　　也就是说，他们可能认为商界经理们只负责创造利润，而没有责任来维护诚信标准。

　　But in two major company crises. They international pharmaceutical company Johnson&Johnson found that placing a high priority on ethics can turn out to be good for business.

　　但跨国制药企业强生公司却在两次重大企业危机中发现，高度重视道德标准会带来对其经营有利的结果。

　　Tyienol is a leading over-the-counter analgesic produced by a subsidiary of Johnson&Johnson.

　　泰诺胶囊是强生公司的一个下属企业生产的非处方止痛药。

　　When people who took Tyienol to relieve pain ended up dying from the product, J&J executives were faced with a dilemma:

　　当有人服用此药来止痛却导致死亡时，强生公司的主管人员面临两难困境：

　　should they spend millions to recall the product and perhaps encourage similar crimes, or should they simply replace the product in people’s homes and hope that no other bottles of Tyienol were contaminated?

　　是应该花费上百万美元召回该产品，但有可能怂恿类似(投毒)犯罪;还是仅仅替换人们家中的药品，侥幸地希望其他泰诺止痛药未受污染。

　　The answer came from the company’s credo. J&J president David Clare stated:” First and foremost, we had to protect the public.”

　　解决问题的答案来自于强生公司的信条。强生公司总裁大卫 克莱尔声明：“最重要的是，我们必须保护公众。”

　　To do this, the company withdrew millions of bottles and replace millions more without cost to the customer, on the off-chance that other bottles might be poisoned.

　　为此，公司收回了数以万计的止痛药，此外，为避免其他药片也有万分之一被污染的可能，还免费为消费者替换了数百万盒的药片。

　　After the first crisis, the U.S. Federal Drug administration imposed new regulations to make drug packaging tamper-resistant.

　　第一次危机后，美国药品管理局强制推行了新规章以防止药品包装被人做手脚。

　　No packaging, however, can be tamperproof, which was sadly proven by the second crisis.

　　然而，没有哪种包装是万无一失的，令人难过的是，这在第二次危机中得到了验证。

　　Another person died from swallowing Tyienol capsules laced with cyanide.

　　又有一人因为服用掺有氯化氢的泰诺胶囊死于非命。

　　At this point, J&J executives were again guided by their company credo.

　　此时，强生公司的主管人员又一次依照公司信条行事。

　　They imposed their own higher standard, and changed from making capsules to caplets, in order to provide a safer product.

　　他们强制实施了自己制定的更为严格的标准，将胶囊改为可防不良物质掺入的胶囊形糖衣片，以提供更为安全的产品。

　　Both crises touched off a debate on business ethics and integrity.

　　这两次危机都引发了关于商业道德和诚信的辩论。

　　Yet, after each one, J&J executives managed to restored public confidence and Tyienol made a comeback.

　　但是，每次危机放生后，强生公司的主管人员能够重获公众的信任，泰诺止痛片又重返市场。

　　J&J showed the public that it cared about the customer, and the product increased its market share.

　　强生公司让公众看到了他们对消费者的关怀，该产品的市场份额也得到了提高。

　　PART ONE : Interview

　　(1) Do you think companies should place high priority on business ethics?(Why?/ Why not?)

　　你认为公司应该高度重视商业道德吗?(为什么?)

　　Yes. Companies should follow moral principles when they conduct business, because their decisions can affect society, and they have responsibility to their customers, employees, stockholders and creditors, etc. So operating in an ethical manner is essential to company success.

　　(2) Is it necessary for every company to have clearly stated business ethics?(Why?/ Why not?)

　　是否没家公司都有必要制定明确的商业道德标准?(为什么?)

　　It is essential that every company should establish a specific code of business ethics and responsibilities that sets guidelines for business activities. All employees must keep that in mind that constantly apply it to the performance of all activities for the company.

　　(3) How important is integrity in business operation?

　　诚信在商业运作中有多重要?

　　Companies should apply the highest standards of integrity to everything they do. You see, without integrity, a company cannot possibly gain the trust of customers, clients and public, as a result, it will certainly fail to survive in this highly competitive age.

　　(4) What are the usual unethical behavior in business activities?

　　商务活动中不诚实的常见表现有哪些?

　　Major unethical behavior in business include fraud, tax-avoidance cheating, lying and corrupt practices like offering and taking bribery, secret commissions, insider trading,etc. These things erode the principle of integrity that lies at the heart of our business organizations.

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