2020商务英语（BEC）初级口语冲刺训练：物流的现代含义

　　Logistics物流

　　Logistics strategy 物流战略

　　Logistics system 物流系统

　　Tangible product 有形产品

　　Intangible product 无形产品

　　Encompass 包含，包括

　　Transport of goods 货物运输

　　For-profit industry 盈利行业

　　Non-profit organization 非营利性机构

　　Final goods 成品 亦作 finished goods

　　The end of the production line 生产终端

　　Physical distribution 销售物流(简称PD)

　　Embrace 包含，包括

　　Material management 材料管理

　　Supply chain 供应链

　　Domestically (合乎)内地地

　　Operational efficiency 经营效率

　　Procurement 采购，调拨，调配

　　Misstep 失策，错误

　　Target market 目标市场

　　Have impact on 对…有影响

　　Social values 社会价值观

　　Become sensitive to 对…敏感

　　Mindset 思想倾向，心态

　　Open-minded 胸徽宽广的

　　Cultural taboo 文化禁忌

　　Perspective 观点，视点，看法

　　Logistics: the Modern Perspective

　　物流的现代含义

　　At its heart, logistics deals with satisfying the customer.

　　物流的核心是让客户满意。

　　This implies that management must first understand what those requirements are before a logistic strategy can be developed and implemented to meet them. Customer service is the most important output of an organisation’s logistics system.

　　这意味着管理层在开发、实施物流战略之前必须首先了解客户的各种需求，客户服务是企业物流体系最重要的内容。

　　In a more practical sense, logistics refers to the systematic management of the various activities required to move benefits from their point of production to the customer.

　　从更加实际的意义上看，在将生产产生的利益转移给客户的过程中，涉及诸多不同环节，物流就是指对这些环节进行系统化管理。

　　Often these benefits are in the form of a tangible product that must be manufactured and moved to the user; sometimes these benefits are intangible and are known as services.

　　有时候这些利益是有形的产品，需要把它们生产出来并运达用户;有时候这些利益是无形的产品，指各种服务。

　　They too must be produced and made available to the final customer.

　　这些服务业需要生产出来并把它们提供给终端客户。

　　But logistics encompasses much more than just the transport of goods.

　　但是物流所涵盖的绝不仅仅是货物的运输。

　　The concept of benefits is a multifaceted one that goes beyond the product or service itself to include issues regarding timing, quantity, supporting services, location and cost.

　　利益这一概念含义广泛，它超越了产品服务本身，包含了时间调配、数量、辅助服务、地点和成本等问题。

　　So a basic definition of logistics is the continuous process of meeting customer needs by ensuring the availability of the right benefits for the right customer, in the quantity and condition desired by that customer, at the time and place the customer wants them, all for a price the buyer is willing to pay.

　　因此物流的基本定义是：按客户满意支付的价格，在客户期望的时间和地点，以客户期望的数量和条件确保为适当的客户提供适当的利益，从而满足客户需求的持续过程。

　　These concepts apply equally well to for-profit industries and non-profit organizations.

　　这些理念同样适用于营利性和非营利性组织。

　　However, logistics can mean different things to different organizations.

　　然而，对于不同的组织，物流的内涵是不同的。

　　Some firms are more concerned with producing the benefits: their management focus is on the flow of raw materials into the production process rather than on delivering the final goods to the user.

　　有些企业更注重于生产利益，它们的管理重点是从原材料到产品的过程，而非将成品运送到客户的过程。

　　Some companies are much more concerned with the flow of finished goods from the end of the production line to the customer.

　　有些企业更注重生产利益，它们的管理重点是从原材料到产品的过程。

　　Logistics in this situation is sometimes referred to as physical distribution.

　　在这种情况下，物流仅指产品分销。

　　Finally, some firms view logistics as embracing both material management and physical distribution.

　　最后，还有一些企业把物流看做是材料管理和产品分销的融合。

　　This broader view of logistics integrates materials management and physical distribution tasks into a single supply chain that links the customer with all aspects of the firm, sometimes it is referred to as supply chain management.

　　这种广义上的物流概念将材料管理和产品分销等任务整合成一个单一的供应链，把客户和企业的各个方面连接在一起，有时候物流被看做是供应链管理。

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