2020商务英语阅读初级理解难点词汇分析（4）

　　demotion 降级，降职

　　例;His behaviour improved after his demotion・降职处分后，他的行为规矩多了。

　　demotivation消极怠T (情绪)

　　例; Unless these issues are addressed as a matter of urgency, the consequent demotivation of staff will undoubtedly have a negative impact on the performance of the company. 除非这些问题作为当务之急得到及时解决，否则员工中随之出现的消极怠工情绪无疑 将对公司的整个运营业绩产生负面影响。

　　demoware演示产品，免费试用产品，购买前可以免费使用的软件等产品演示版， 通常缺少某些重要功能和特性，如存储或打印功能等。

　　deposit account 定期存款

　　例 1: People now realise that in the medium to long term shares are far more lucrative than^^> accounts.人们现在认识到就中长期而言.股票远比定期存款赚钱。

　　例 2: Customers with a deposit account will receive a higher rate of interest. 期存款周 户可以获得较高的利率。

　　depreciate 贬值

　　例：The value of the home currency is depreciated .本国货币币值贬值(下降)。

　　depreciation 折旧

　　例：Depreciation is highest in the firsi two years of a vehicle's life-汽车寿命的 折旧在 使用的头两年录高。

　　deregulation撤销管制(价格、费用等)

　　例：He supported of (the price of) natural gas.他支持对天然气价格撤销

　　管制。

　　design consultancy 设计咨询公司

　　designer标名(标出设计师姓名)的，由设计师专门设计的

　　例1: designer j^ns标名牛仔裤

　　例2: designer labels设计师姓名标志

　　designer outlet 专卖店

　　例：The enormous 200-store mall houses many designer outlets.这个有 200 家店铺的超 大型商业区有许多专卖店。

　　desk diary 办公日记

　　desktop (computer) 台式电脑，桌面型电脑，放在桌上使用.不能随身携带的个人 电脑或终端机

　　例：Desktops /Desktop computers are now a feature of any modem office-现代化 的办公 室都装有台式电脳c

　　desktop publishing桌面出版，简称DTP,指用个人电脑排版制作及印刷和IE规出版 物看上去差不多的简讯、小册子等。

　　例 1: Desktop publishing pregrams are used for producing manuals, catalogues, etc- 桌 面出版软件用来制作用户手册、产品目录等。

　　例2: Desktop publishing is reducing the company's need to use the services of outside primer*桌面出版使公司减少使用外界印刷商服务的需求。

　　despatch rider縻托速递员

　　例：The parcel will be delivered by a despatch rider、包裹将由摩托速递员送达

　　destabt.shing 使(政府、经济等)不稳定的，破坏的

　　例： This can have a d^tablishin^ effect on a workforce and may mean projected efficiencies are not delivered .这样可能会对某一方的员工产生破坏性影响，从而也许意味•着 无法达到预舞效能。

　　development进展状况，新情况

　　例; The most important new developments included a range of children's drinks and low calorie diet drinks, which both proved very popular.最重要的新进展包括增加了 儿童饮 料和低热量健怡饮料产品系列，这两种产品均大受欢迎。

　　diagram 简图，图表，示意图

　　例： Use the diagrams in the instruction manual to help you to assemble the machine- 用 说明书中的示意图帮助你装配机器。

　　diary工作日程记录本

　　例：Could you run through my diary for Thursday and Friday?你能不能帮忙看看星期 四和星期五我的工作日程记录上有什么安排?

　　dictaphone 口述录音机

　　例:She recorded a message on the dictaphtme ・地用口 述录音机录下信息o

　　dictating machine 口述记录机

　　例：She recorded a letter on the dictating machine ・她在 口述记录机上录下信稿。

　　diet cola (不含糖的)健怡可乐，亦作diet Coke

　　例：Industry executives and bottlers say Coke is likely to introduce a bottled water over the next several months, and may even introduce a new diei cola .行业总管和装瓶商说， 可口可乐公司在未来几个月内可能会引进瓶装水，甚至还会引进一种新的健怡可乐。

　　diet drink健怡饮料

　　例： The strength of the keep-fit market also explains the success of our new diet drinks . 保健市场的勃勃生机也是我们新推出的健怡饮料获得成功的原因。

　　difference 特点，特征，特色

　　例：The company organizes training courses with a difference .那家公司培洲课程办街 很有特色。

　　dignity高尚，尊贵，尊严

　　例 1: Ford believed in the dignity of work, and did not wish his men to become underpaid robots,福特认为工作是高尚的，不希望其工人沦为收入低下的苦力。

　　例 2; Business should provide working conditions which respect each employee's health and dignity .企业应为每位员工提供尊宣其健康和尊严的工作环境。

　　dilution品牌的弱化

　　例： Dilution relates to the weakening or broadening of a brand's image in the mind of the average consumer-品牌的弱化与在普通消费者心目中削弱或强化品牌形象有关。

　　dip (短时间小幅度地)下降

　　例：The price of fertilizer took a dip .肥料价格短时间小幅下跌。

　　direct debit直接借记(指无须签订委托书直接从账户中扣除)

　　例： You can tell the bank to pay your electricity T telephone and other bills by direct

　　dm客户可以让银行按直接借记方式为其支付电费、话费和其他账单。

　　direct mail(mg)直接邮寄广告(推销法)

　　例：Sending product or service information by post to specific individuals or companies is called direct ^nailing .将产品信息或服务信息寄给个人或公司，这种方式被称为邮寄 广告直销法。

　　direct marketing直接营销(不通过商店而用邮政、电话或走访客户的方式进行推 销)

　　例; Dir& l marketing cuts out the costs of supplying shops and enables customers to buy al lower prices.直接营销可节省给商店供货的费用，使顾客能用较低的价格购买商 品。

　　director of development 开发部主管

　　例：She is personal assistant to the director of d^loprnent.她是研1 究开发部主管的私 人助理。

　　direct provider直接供应商

　　例：Direct Line was the first direct prmider of insurance in the UK when it started 13 years ago. 13年前“直线"公司成立时，它是英国第一家保险产品直接供应商。

　　direct selling/sale 宜销

　　例：A selling technique based on making a personal call to an individual or company is called direct selling /sale •亲自上门找个人或公司推销产品，这种销售方式被称为直 销C

　　directory人名地址录，工商行名录，电话号码簿，指南，使用手册

　　例;business accommodation directories 商住指南

　　directory enquiries 电话査询(业务)

　　例：She* s dealing with directory enquiries .她从事电话査询业务 c

　　dirty bill of lading不洁提单(由航运代理出具，说明托运货物已受损)

　　discount store折扣商店，也称rebate store,以商品齐金、价格便宜为特点，著名的 沃尔玛零售商店(Wai-Man)就是这类商店的代表°

　　例：Conventional wisdom was that a discount store couldn' t make it in a town smaller

　　than 50 000.传统看•法认为折扣而店在人口不足5万的城镇淮以生存。

　　discounted promotional ticket 折扣(促销)集

　　例： More and more executives now find their full-fare business class tickets replaced by discounted promotional tickets or even economy class seals.如今趙来越多的公司经理发 现其全额公务舱机票被折扣票甚至经济舱位票取代。

　　discrepancy差额，差距

　　例： These transactions have the effect of levelling down discrepancies in exchange rates. 这些交易有缩小汇率差额的作用c

　　discussion meeting (不一定非达成决议的)讨论会

　　disinvest减少或停止投资

　　例? The recession has caused many companies to disMive灯.经济箫条使许多公司减少或 停止投资

　　disk storage 磁盘盒

　　dismiss开除，解雇

　　例：She said she had been unfairly dismissed but the court said her employer had been right to sack her,她说自己被不公正开除，涅法院认定老板解雇她并没有错。、

　　dismissal 解雇

　　例：She has decided to sue the company for wror^ful dismissal.她决:定以不公正解雇为 由起诉公司。

　　dispense bartender 吧台服务员

　　例： The dispense bartender has to make sure there is enough wine, beer and spirits. 吧 台服务员得保证酒水供应充足。

　　display store陈列品商店，也叫catalog store,指邮购公司根据商品目录开设的商 店，店内展示的商品仅作陈列，顾客可以通过参观以决定是否邮购

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