D. Levying tariff can make domestic products more competitive.
13. Oil exports have been taxed by the Organization of Petroleum Exporting Countries (OPEC) in order to ________.
A. decrease the export of oil
B. raise revenue by controlling the supply and increasing the price of oil in the world market
C. control the use of oil and protect the oil resources
D. None of these
14. Which of the following is right?
A. Non-tariff barriers can also be used to protect domestic industries.
B. Ad valorem tariff can be applied to staple products.
C. The purpose of leaing export tariff is to increase revenue.
D. Tariff is never imposed on domestic products.
15. Speicific tariff is ________.
A. often applied to manufactured products embodying raw materials that are subject to tariffs
B. relatively easy to apply and administer, particularly to standardized commodities and staple products
C. expressed as a fixed percentage of the value of the imported product
D. often applied to products with a wide range of grade variations
Questions 16 to 20 are based on the following passage:
The key building block for Audience Advocacy, and a way to focus on benefits rather than features, is to constantly ask the key question: What’s in it for you? It’s based on the more common axiom, “What’s in it for me?” I’ve shifted the ultimate word to you deliverately, to shift the focus from you to your audience. This shift emphasizes the ultimate need for all communicators to be focused outward, on the needs of their audience (you), rather than on their own needs (me). This is the essence of Audience Advocacy in action.
In refering to this key question, I’ll use the acronym WIIFY (pronounced whiffy). By constantly seeking the WIIFY in any persuasive situation, you can ensure that your presentation stays focused on what matters most: getting your audience to move from Point A to Point B because you’ve given them a very good reason to make that move.
The WIIFY is the benefit to the specific audience in your persuasive situation. There will usually be one overarching, grand WIIFY that unites the entire presentation and is at the heart of your persuasive case.
For example, when an entrepreneurial CEO and her management team launch an IPO road show for potential investors, the WIIFY is, “If you invest in our company, you’ll enjoy an excellent return on your money!”
On the other hand, when a corporate headhunter makes a job offer to a sought-after young recruit, the WIIFY is, “If you join our firm, you’ll be starting an incredible career with great pay, fascinating challenges, and the prospect of some day becoming the company president!”
When a partner in a marketing consulting firm makes a new-business proposal to the chief operating officer (COO) of a Fortune 500 company, the WIIFY might be, “If you hire us, the expertise we’ll provide will improve your promotional plans, increase your market share, and boost your profits—and your personal stock options will double in value!”
There’s an old adage: “You can never be too thin or too rich. ” I propose to amend that with: “…or offer too many WIIFYs. ”
16. According to the passage, the essence of Audience Advocacy in action is ________.
A. to find the key building block for Audience Advocacy
B. to discover a way to focus on benefits rather than features
C. to shift the focus from you to your audience
D. the ultimate need for all communicators to be focused on the needs of their audience rather than on their own needs
17. The acronym WIIFY probably means ________.
A. what benefits your audience can get from your presentation
B. what benefits you can get from your audience’s presentation
C. what benefits you can get from my audience’s presentation
D. what benefits your audience can get from my presentation
18. Why should you constantly seek the WIIFY in the persuasive situation?
