B.Read this passage and decide whether these statements are true (A) or false (B)．
Here are some of conclusions of a market survey:
There is a big difference in Hapman’s and Ausweiss’ corporate images. People think of Ausweiss as a company that makes outdoor and leisurewear for teens and young adults. Their product is seen as a luxury good. Many young people think of Hapman’s clothes as “clothes your parents wear”. Everyone agrees that Hapman’s clothes have a good price and good value. They will buy Hapman’s for everyday wear, but profit margins are small in comparison to Ausweiss. Older people buy Hapman’s because they know and trust the brand, and because they are less concerned about fashion, and they are not a part of Ausweiss’ target market. The Ausweiss’ logo is recognized by 70% of young adults and 92% teens. The Hapman’s logo had 78% and 85% recognition in the same, even though the latter brand is much older. Because the main selling point of Hapman’s clothing is affordable everyday wear, it is not possible to increase margins by raising prices without encountering price resistance from its core market. The same core market would be upset by any attempt to reposition Hapman’s as a brand for young energetic people.
6. Hapman’s and Ausweiss’ clothes are seen as luxury items.
7. Hapman makes more profit on each item of clothing sold than Ausweiss does.
8. Ausweiss is not really interested in selling to the over 40s market.
9. The Hapman’s logo is less memorable than the Ausweiss’s logo.
10. Hapman will reposition itself as a provider of clothes for young people.
