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托福听力考试经济管理讲座必考词汇

   2017-07-18   【

托福听力考试经济管理讲座必考词汇

  4Ms

  Market市场

  Media 媒体

  Money钱

  Message信息

  4Ps

  Product 产品

  Price 价格

  Place 渠道

  Promotion 促销

  7Ps

  product 产品

  price 价格

  place 渠道

  promotion 促销

  People 人

  Process 过程

  Physical evidence有形展示

  Porter‘s Five Forces:

  Supplier power

  Buyer power

  Rivalry

  Barriers to enter

  Threat of substitute

  SWOT analysis:

  Strengths

  Weaknesses

  Opportunities

  Threats

  SMART:

  Specific

  Measurable

  Attainable

  Relevant

  Time-bound

  Service Management:

  Intangibility

  Perishability

  Inseparability

  Variability

  Service Failure

  Service Recovery

  Service Design

  Service Standard

  Satisfied---pleasant

  Experience Economy

  Dinning Experience---exceed expectation---customer loyalty

  ZOT

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