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2019年考研英语基础练习题(1)

中华考试网(www.examw.com)  【 】  [ 2018年4月29日 ]

  Section I Use of English

    Directions:

    Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D on

    ANSWER SHEET 1. (10 points)

  Millions of dollars often depend on the choice of which commercial to use in launching a new product. So

  you show the commercials to a 1 of typical consumers and ask their opinion. The answers you get can

  sometimes lead you into a big 2 . Respondents may lie just to be polite.

  Now some companies and major advertising 3 have been hiring voice detectives who test your normal

  voice and then record you on tape 4 commenting on a product. A computer analyzes the degree and

  direction of change 5 normal. One kind of divergence of pitch means the subject 6 . Another kind

  means he was really enthusiastic. In a testing of two commercials 7 children, they were, vocally, about

  equally 8 of both, but the computer reported their emotional 9 in the two was totally different.

  Most major commercials are sent for testing to theaters 10 with various electronic measuring devices.

  People regarded as 11 are brought in off the street. Viewers can push buttons to 12 whether they are

  interested or bored.

  Newspaper and magazine groups became intensely interested in testing their ads for a product 13 TV

  ads for the same product. They were interested because the main 14 of evidence shows that people 15

  a lot more mental activity when they read 16 when they sit in front of the TV set. TV began to be 17

  “a low-involvement” 18 . It is contended that low involvement means that there is less 19 that the ad

  message will be 20 . (257 words)

  Notes: commercial 广告。pitch音调。

  1. [A] pack [B] flock [C] multiple [D] bulk

  2. [A] loss [B] panic [C] benefit [D] surprise

  3. [A] hosts [B] advocates [C] agencies [D] opponents

  4. [A] as [B] if [C] though [D] while

  5. [A] toward [B] into [C] from [D] to

  6. [A] aggravated [B] lied [C] boasted [D] misunderstood

  7. [A] with [B] about [C] on [D] of

  8. [A] conforming [B] agreeing [C] conceiving [D] approving

  9. [A] involvement [B] response [C] reflection [D] mood

  10. [A] fed [B] supplied [C] provided [D] equipped

  11. [A] independent [B] ordinary [C] typical [D] average

  12. [A] demonstrate [B] designate [C] debate [D] indicate

  13. [A] as with [B] against [C] as to [D] under

  14. [A] number [B] series [C] body [D] proportion

  15. [A] exhibit [B] extend [C] expand [D] exert

  16. [A] or [B] than [C] and [D] versus

  17. [A] regarded [B] labeled [C] assumed [D] recognized

  18. [A] means [B] method [C] medium [D] measure

  19. [A] opportunity [B] scope [C] chance [D] capacity

  20. [A] rejected [B] reviewed [C] revived [D] remembered

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