Complete the notes below.
Choose NO MORE THAN THREE WORDS from Reading Passage 1 for each answer.
Write your answers in boxes 10-13 on your answer sheet.
To find what happens in the brain of humans when it is deciding things to buy,George Loewenstein and his co-researchers did an experiment by using the technique of fMRI.They found that different parts of the brain were invloved in the process.The activity in …10… was greatly increased with the displaying of certain product.The great activity was found in the insular cortex when …11…and the subject decided not to buy a product.The activity of the medial prefrontal cortex seemed to associate with both …12…informaiton.What interested Dr Loewenstein was the …13… of the assessment of the product and its price in different parts of the brain.
Keys and explanations
1.TRUE
See the second and third sentence in Paragraph A “Neoclassical economics assumes that the process of decision-making is rational.But that contradicts growing evidence that decision-making draws on the emotions—even when reason is clearly involved.”
2.TRUE
See the third sentence in Paragrph B “Since emotion is the mechanism by which animals are prodded towards such outcomes,evolutionary and economic theory predict the same practical consequences for utility in these cases.”
3.FALSEwww.Examw.com
See the second sentence in Paragrph C “In particular,he suspects that modern shopping has subverted the decision-making machinery in a way that encourages people to run up debt.”
4.TRUE
See the last sentence in Paragrph E “Moreover,the level of its activity correlated with the reported desirability of the product in question.”
5.FALSE
See the second sentence in Paragrph F and G respectively “Excessively high prices increased activity in the insular cortex,a brain region linked to expectations of pain,monetary loss and the view