第二节：完形填空(共20小题;每小题1.5分，满分30分)
阅读下面的短文，从短文后各题所给的四个选项(A、B、C和D)中选出可以填入空白处的最佳选项。
What would a world without ads look like?It's pretty simple because no ads means：__16__newspapers，no magazines，no private__17__stations，no TV channels but the one financed by the__18__，no major worldwide sport events...I don't even dare to think about all the unemployed and the talents we would__19__：photographers，filmmakers，actors，all the ones working in the__20__of the entertainment industry in general...What a__21__world it would be!Thank you all!
We would all be__22__to death traveling underground if it wasn't for the nice pictures on the walls at every stop!__23__take them away!
Money spent on__24__means much more than itself.It serves directly to__25__a rapid distribution(流通)of goods at reasonable prices.By drawing attention to__26__ideas it helps enormously to raise standards of__27__.By helping to increase demands it ensures an increased need for__28__，and is therefore an effective way to fight__29__.It lowers the costs of many services：__30__advertisements your daily newspaper would cost four times as much，and travel by bus or underground cost 20 percent more.
And perhaps most important of all，advertising provides a guarantee of__31__value in the products and services you buy.It might fool some people for a little while through__32__.It will not do so for long，for mercifully(幸运地)the public has the good__33__not to buy the inferior(劣等的)article__34__once.If you see an article consistently advertised，it is the surest__35__I know that the article does what is claimed for it，and that it represents good value.Advertising does more for the material benefit of the community than any other force I can think of.
【语篇解读】 这是一篇议论文。广告无处不在，无时不有。没有广告的世界是什么样的世界?广告可以降低许多产品的成本，广告通过吸引世人对新观念的注意而极大地提高了人们的生活水平，广告更是抗衡失业的有效途径。
16.A.the B.no C.any D.all
解析 考查句子结构。从句子结构来看，都是否定含义，应选B。
答案 B
17.A.radio B.gas C.police D.railway
解析 考查生活常识。与TV相对应的是radio，故选A。
答案 A
18.A.state B.country
C.nation D.station
解析 考查词义辨析。句意为“电视除了政府投资的频道外没有其他频道”。state强调“政府”;country侧重于“疆土”;nation侧重于“民族，国家”。
答案 A
19.A.get B.employ C.dismiss D.miss
解析 考查语境选词。由“我简直不敢想象的失业大军”可知选D。miss“失去”。
答案 D
20.A.shade B.dark
C.shadow D.front
解析 考查同义词辨析。此处指“娱乐业的幕后人才”。shade“阴凉”;dark“黑暗”;shadow“阴影”，可喻为“幕后”;front“前面”。
答案 C
21.A.bad B.terrible C.beautiful D.boring
解析 考查主旨把握。此句作者说的是反话。
答案 C
22.A.interested B.bored
C.happy D.sentenced
解析 考查逻辑推理。此句是虚拟语气，意为“如果没有站台上的漂亮图画，我们坐地铁旅行时会闷得要死”，故选B。
答案 B
23.A.Do B.Hardly C.Please D.Don't
解析 考查归纳概括。根据上句句意可知此处讲的是“不要取缔(广告)”，故选D。
答案 D
24.A.advertising B.shopping
C.traveling D.housing
解析 考查主旨把握。根据本文主题应选A。
答案 A
25.A.prevent B.stop C.assist D.forbid
解析 考查上下联系。根据后文提示“it helps enormously to...”和“By helping to increase...”可知，应选help的同义词(assist)，故选C。
答案 C
26.A.old B.new C.practical D.big
解析 考查语境选词。句意为“广告通过吸引世人对新观念的注意而极大地提高了人们的生活水平”。“big idea(高见)”常作反语，故选B。
答案 B
27.A.living B.material life
C.cultural life D.society
解析 考查词义辨析。A项为“生活水平”;B项为“物质生活水平”;C项为“文化生活水平”;D项为“社会准则”。结合语境可知A最恰当。
答案 A
28.A.work B.life C.money D.labor
解析 考查语境选词。句意为“它增加了需求，从而需要更多的劳动力，因此广告是抗衡失业的有效途径”。故选D(labor)劳动力。
答案 D
29.A.employment B.unemployment
C.career D.out of job
解析 考查逻辑推理。参考上题的答案与解析，选B。
答案 B
30.A.for B.in spite of
C.with D.without
解析 考查语法结构。without表虚拟条件。
答案 D
31.A.reasonable B.actual
C.current D.economic
解析 考查语境选词。第三段的“goods at reasonable prices”有提示。B“实际价值”;C“现行价值”;D“经济价值”。
答案 A
32.A.misprinting B.misleading
C.misreading D.misunderstanding
解析 考查词义辨析。它有时也许会因为误导而愚弄了一部分人，故选B。
答案 B
33.A.taste B.ability C.sense D.feeling
解析 考查语境选词。句意为“公众具有良好的判断力，不会再次去购买相同的劣质产品”，故选C。
答案 C
34.A.less than B.at most
C.more than D.only
解析 考查语境选词。参考上题的答案与解析。
答案 C
35.A.value B.waste C.fact D.proof
解析 考查语境选词。句意为“如果看到一件商品的广告不断出现，我就认为这是最确凿的证据——表明该产品的广告是名副其实的，它的确是品质上乘”。
答案 D
