大学英语六级考试完形填空解析8

　　Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities 62 it operates, and by federal and local governments. Public image is controllable 63 considerable extent, just as the product, price, place, and promotional efforts are.

　　A firm’s public image plays a vital role in the 64 of the firm and its products to employees, customers, and to such outsiders 65 stockholders, suppliers, creditors, government officials, as well as 66 special groups. With some things it is impossible to 67 all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, 68 it will undoubtedly find 69 from employees who see their jobs 70 .On the other hand, high quality products and service standards should bring almost complete approval, 71 low quality products and 72 claims would be widely looked down upon.

　　A firm’s public image, if it is good, should be treasured and protected. It is a valuable 73 that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily 74 or imitated by competitors. Such an image may enable a firm to 75 higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most 76 creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command higher price-earnings 77 than other firms in the same industry with such a good reputation and public image.

　　A number of factors affect the public image of a corporation. 78 include physical 79, contacts of outsiders 80 company employees, product quality and dependability, prices 81 to competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.

　　62. A) which B) what C) where D) whom

　　63. A) in B) within C) on D) to

　　64. A) attraction B) attachment C) affection D) generalization

　　65. A) and B) with C) as D) for

　　66. A) converse B) diverse C) reverse D) universe

　　67. A) satisfy B) treat C) amuse D) entertain

　　68. A) so B) then C) thus D) but

　　69. A) support B) identification C) compliment D) resistance

　　70. A) ensured B) promoted C) threatened D) unemployed

　　71. A) because B) while C) though D) when

　　72. A) false B) fake C) artificial D) counterfeit

　　73. A) fortune B) asset C) possession D) property

　　74. A) countered B) defeated C) repelled D) compelled

　　75. A) pay B) get C) order D) charge

　　76. A) favorite B) prosperous C) favorable D) prospective

　　77. A) rate B) ratio C) ration D) interest

　　78. A) These B) They C) That D) It

　　79. A) appliances B) equipment C) devices D) facilities

　　80. A) on B) with C) in D) along

　　81. A) relative B) related C) reliable D) reconcilable