2011年英语四级阅读备考材料（22）

　　On my arrival in America, the one thing I noticed more than anything else was the , 11 amount of advertising that went on,—on the radio, on television, on billboard and signposts, and in magazines. In the last three years, I have become accustomed to this fact in American life, for I believe that it is a creative and necessary part of an industrial 12 .1, too, want to improve my life-style and to buy better products, so I 13 to advertising to show me how to do it.

　　Deciding what to believe in advertising, however, isn't easy. It seems to me that a person must 14 things with a lot of care. As a consumer, I want to get the best for my money, but I really have to understand the techniques of advertising. Otherwise, manufacturers will be able to sell me anything, no matter what its quality may be.

　　More and more people are becoming 15 , like me, of the ways in which advertising can affect them. The creative aspects of commercials, for instance, often cover up defects or problems in products. I have learned this well, since I have made purchases and lost money because the 16 were of poor quality.

　　The future of advertising will most likely involve a much greater 17 of

　　public participation. I intend to become involved in consumer groups that want to

　　18 people from misleading advertising. But I also want to see Americans

　　keep their high 19 of living in the process. In the future, if consumers like

　　me really care about the quality of something as well as the quantity, 20

　　advertisers will begin to care more about what they are trying to sell.

　　A. consequent B. protect C. standards D. tremendous

　　E. grade F. society G. degree H. look考试网(www．Examw。com)

　　I. protest J. items K. purchase L. association

　　M. conscious N. maybe 0. whereas

　　II. D 12. F 13. H 14. K 15. M 16. J 17. G 18. B 19. C 20. N