2019年商务英语考试中级写作：销售报告

2019年商务英语考试中级写作：销售报告

　　A Sales Report

　　This report describes recent results in the Danish market, the reasons for them and suggests actions that we can take in the future to improve sales.

　　Overall, it has been a disappointing year, with sales falling by 30% compared to the previous year. However, this should be seen in the context of difficult trading conditions: everyone in the market is reporting decreased sales.

　　For us there are three factors causing our situation more difficult, they are:

　　— a new IKEA store opened near Copenhagen four months ago, attracting business from other shops.

　　— We only have Italian brochures and customers would like them in Danish.

　　— Central, our biggest customer, has refuse to order more lamps unless we increase their commission to 25%.

　　On a more positive note, the market seems to be recovering and consumers are spending again. We also have the prospect of a contract to supply lamps to the Chancery chain of hotels, which is about to refurnish twelve hotels here.

　　In order to take advantage of the improving market, I would like to make three recommendations:

　　1) that Danish brochures are made available as soon as possible.

　　2) that we increase the rate of commission to all our customers to 25%.

　　3) That we invest in some advertising in lifestyle and interior design magazines.

　　Please feel free to contact me about any of the above points.