2019年商务英语考试中级写作：销售信函
销售信函 (Sales Letter)
推销产品是商务活动中一重要环节，其目的是要吸引对方的注意，激发购买欲望，最后售出货物。销售信函内容应包括：
1) 介绍所推销产品的情况，如性能、价格等较同类产品的优越。
2) 附带一些优惠条件或帮助。
此类信函需措辞得当、简洁精练、语气肯定、具有说服力。忌离题、冗长、华而不实。
实例
|
Dear Sirs, In the field of salted food in Jiangsu, NANJING SALTED DUCK from the Nanjing Xue Hua Duck Group has been considered the best for quite a long time. Competitions help increase its quality and attraction. Its reputation and recommendation are spread by everyone who tastes it. NANJING SALTED DUCK is now sold in large quantities to South-east Asian countries every year. Our company also supplies cured meat (腊肉), sausage, bacon, etc. In addition to a trade discount stated we would allow you a first order discount of 5%. You will find enclosed leaflets of our latest products. We look forward to your early reply. Sincerely yours, Lin Ping |
常用套语
2.1. We take pleasure in enclosing the latest catalogue of... / price list of...
我方十分乐意为您(贵方)寄上我们最新的……商品目录 / 价格表。
2.2. This item, superior in quality and moderate in price, is sure to be salable in your market.
本产品质量上乘，价格适中，在你方市场一定有销路。
2.3. We expect you to try our products and are sure that you would be pleased with...
希望贵方使用我方的产品，相信贵方对……定会感到满意。
2.4. We inform you that since price is subject to change, please put an order before 8 Oct. if possible.
敬告贵方，由于价格可能变动，如果可能请在10月8日前订货。
2.5. We regret that we have had no opportunity to do business with you.
很遗憾我方与贵公司仍未有生意往来。
2.6. The high quality of our product is well known and universally acknowledged.
我方产品的高质量已是众所周知，并得到广泛认可。
2.7. We stand ready to serve you.
我们随时乐意为您提供服务。
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