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2017年商务英语中级写作指导:第四讲 商务信函(上)

来源:考试网   2017-02-21【

  第四讲 商务信函(上)

  与前面题型的共性

  区别:值得注意的是,大作文本身的特性

  1 读者不同 对内/对外

  2 信息点数量 3/5

  3 阅读量 小/大

  4 字数要求 40-50 / 120-140

  信函要求:

  1、 研究收信人的兴趣所在

  2、 采用恰当的语气

  体谅对方的态度(You-Attitude) / 自我为中心的态度(I-Attitude or We-Attitude)。

  3、语气自然真诚

  请比较下面两组例句:

            Instead of

               Say

I have pleasure in informing you...

I am pleased to tell you/to say...

  4、言简意赅

  5、有礼有节,善解人意

  礼貌用语,如your kind enquiry,your esteemed order,your valued custom

  6、避免行文冗长

  请比较下面两组例句:

         Instead of

            Say

Please see that an enquiry is conducted to determine the reason.

Please find out the reason.

  7、避免陈词滥调

  请比较下面的例句:

  OPENINGS

           Instead of

Say

Adverting to your favour

Re (your letter)

The writer, wished to acknowledge

Referring to your letter

           Or

Thank you for your letter

We are in receipt of

We began to acknowledge

We have to acknowledge

We have received

We beg to inform you

We beg to think you

We are writing to inform you

We thank you

Your esteemed favour to hand

Your letter to hand

Yours to hand

We have received your letter

  ENDINGS

         Instead of

         Say

The favour of your early reply will be obliged

I shall be glad to hear from you.

Assuring you’d our best attention at all times

We beg to remain

We remain

Awaiting the favours of your early reply

Omit all these.

  MISCELLANEOUS

        Instead of

          Say

as per                            

according  to

idem., inst., prox., ult.

name the month

if it is within our power

if we can

it will be our constant aim.      

we shall try

of even date

of today

only too pleased to               

very glad to

per

by

Please be good enough to advise us

please tell us

take an early opportunity

act promptly

yesterday' s date

Yesterday

your communication

your letter, phone, message, etc.

your good self

you

your favor

yours of the 15th

your letter

your letter of the 15th

Under separate cover

separately, or better still,

by registered post, etc.

  

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