2012年剑桥BEC商务英语考试中级阅读范文10

2012年剑桥BEC商务英语考试中级阅读范文10

Andrea Jung

　　钟彬娴

　　Chairman and CEO of Avon Products考试网(www．Examw。com)

　　Andrea Jung went from being a lackluster student to attending the Ivy League's Princeton University, and went on to become the CEO of Avon Products. Institutional Investor wrote of Jung, 'How many other chief executives embody their companies the way Andrea Jung does? Sleek, stylishly turned out, with signature pearl choker and mane of sable hair, she is confident and assertive, the perfect image for her newly invigorated Avon Products. Jung is the first female CEO at a cosmetics company who wasn't also its founder.' Jung took the failing company out of the depths of marketing oblivion into a world of young, hip makeup products. She enables millions of women worldwide to work for themselves. Headcount rose 200,000 in the U.S. alone during the first quarter, thanks to the biggest recruiting drive in Avon's history. Jung sits on the GE and Apple boards.

　　钟彬娴曾经是一名差生，但后来考入常春藤名校普林斯顿大学，又成为了雅芳的首席执行官。《机构投资者》杂志曾经这样描述她：“有多少高管能像钟彬娴那样，将自己公司的特点体现得淋漓尽致?总是以优雅、时尚的形象示人，胸前的珍珠项链和一头乌黑的秀发都是她标志性的装扮，自信而果断，完美地体现了获得新生的雅芳。在所有化妆品公司，钟彬娴是首位非创始人但担任首席执行官的女性。”钟彬娴带领这家衰败的公司从几近被人忘却的境地走出来，进军年轻时尚的化妆品市场。她让全世界数以百万的女性为自己而工作。今年一季度，在雅芳历史上最大规模的招聘之后，仅美国的员工人数就增加了20万。钟彬娴还是通用电气和苹果公司的董事。