2011年剑桥商务英语中级真题阅读精选（4）

这里解析的是第四辑真题TEST 1阅读部分的PART 4。

The secret of success in electronic commerce lies in placing a new emphasis on a well-established area. That area is customer service, which is now the only point of (19) between a business and the buying public.

There are a number of factors in a real-world shop that (20) people's perceptions of a business: these (21)the location and the appearance of the premises,the quality and the pricing of the merchandise or services’and the behaviour of the staff.

However, if a company is trying to make a good impression with online customers,most of these factors do not (22) a part. In the (23) of these factors, the way customers are (24) when they have a reason to call has a fundamental effect on a company's ability to retain them as customers. Even more than regular telephone or in-person customers, web customers are impatient，easily frustrated and always conscious that they have other places where they can (25) their business.Preventing them from doing that means meeting them on their own(26)and providing them with what they want.

This necessity, in(27)，means that companies that sell over the net must get back-end functions right. Imposing(28) requirements on customers will not work; a business that (29) on customers emailing for assistance instead of using the phone, for example, will lose repeat custom.

If the phone is used, it must be answered (30), and the staff should look for ways of helping even the most awkward customers(31)，as is more usual,trying to find some(32) to blame the customer for any problem.

An important，final point is that it is vital that all addresses，web links and phone numbers work properly and efficiently. This ought to (33) without saying.Experience，however, shows that it does not.

19、A relationship B association C. meeting D contact

20、A force B determine C decide D fix

21、A enclose B consist C include D contain

22、A get B run C play D have

23、A absence B lack C need D scarcity

24、A cared B treated C dealt D considered

25、A deliver B bring C move D take

26、A policies B standards C terms D conditions

27、A turn B sequence C line D order

28、A dense B rigid C deep D solid

29、A demands B insists C expects D instructs

30、A punctually B precisely C promptly D presently

31、A apart from B other than C except for D rather than

32、A case B excuse C fault D purpose

33、A do B make C go D come

我个人认为，完形填空这种题型属于BEC阅读里相对不容易把握的。其他几个部分多参照原文就能找到答案，而完形填空的答案有的时候靠分析是得不出结果的，因为会考到一些固定用法，而且是商务英语里的固定用法。固定用法一时半会是无法积累的。要想做好BEC里的完形填空，一是要掌握一定的解题技巧（比如排除法和猜题），二是要培养商务英语的感觉。感觉的培养也有两种途径，一个是多读原版商业英语文章，另一个就是把历年BEC真题里的完形填空原文填上空缺的单词反复朗读。