2017年商务英语BEC中级常用句型（3）

2017年商务英语BEC中级常用句型（3）

　　1. The world of outdoor advertising billboards, transport and ‘street furniture’ (things like bus shelters and public toilets)-is worth about $18 billion a year, just 6% of all the world’s spending on advertising.(P32)

　　户外广告牌，交通工具以及街边建筑物的广告每年价值180亿美元，仅占全世界广告支出的60%

　　2. But it is one of the fastest-growing segments, having doubled its market share in recent years.

　　但是它是世界上发展最快的市场之一，近年来其市场份额增长了一倍。

　　3. Outdoor advertising’s appeal is growing as TV and print are losing theirs.

　　当电视盒印刷广告在日益失去其吸引力的时候，户外广告的吸引力日益增长。

　　4. Adding to its attractions has been a revolution in the quality of outdoor display.

　　增加其吸引力已经成为改进户外展示牌质量的目标。

　　5. Particularly attractive to the new advertisers is street furniture, the fastest growing segment of the outdoor market.

　　对于新的广告商来说，街道设施尤其有吸引力，它是广告市场发展最快的一个分支。

　　6. Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and effective campaigns.(P36)

　　福克斯是一家总部位于巴黎的大型广告中介公司，因其充满想象力并有效率的广告攻势而著名。

　　7. Recently however, Focus’s reputation was damaged when two major clients changed to rival agencies.

　　然而最近福克斯的名誉受到了损害，因为两位大客户转向了其竞争公司。

　　8. Focus now needs to convince potential clients that it still has plenty of creative ideas to offer.

　　福克斯现在需要说服潜在客户，其自身仍然可以提供大量的创意。

　　9. It has been asked to present ideas for advertising campaigns to the managements of the companies concerned.

　　福克斯被要求对相关公司的管理人员呈现出广告攻势的创意。

　　10. Develop loyalty among existing customers and attract new ones.

　　我们的目标是在加强现有顾客忠诚度的同时吸引新顾客。