2011商务英语中级口语精讲班讲义第一讲37

1.What is important when planning a presentation? Finding out about the audience, Researching the topic

To begin with, the presenter must try his best to find out about the audience. This refers to the age group, education group, and income group of the vast majority of your audience. And you can also find out about their habits and attitudes. An audience composed of teenagers should be treated totally differently from another consisting of company executives.

Another important thing the presenter should do is to research the topic thoroughly.  This may be done in many ways.  For example, the presenter can use materials in newspapers and international business magazines, say Wall Street Journal, Fortune, Forbes, Economist, and Businessweek. Collecting information from the internet is also a neat idea.  Of course, if possible, the best way is simply to do some real life research, although that may take a considerable amount of time. 

2.What is important when choosing a business club to join? Number of members, Types of events, Cost of joining

First of all, the number of members is no small consideration.  Networking has now become an important aspect in the modern business world.  The more people you know, the easier it will be for you to market products, to expand your customer base, and to close deals.  The same can be said when a business club is concerned.

What’s more, we must also look at the types of events.  Light sporting activities, such as golf and bowling, are welcome because they allow easy communication and interaction with business contacts.  Some other clubs also sponsor charity events for the local community, something favorable for the corporate image. Also business lunches or dinners are without exception the routine in most clubs.