2011商务英语中级口语精讲班讲义第一讲29

1.What is important when aiming to reach new markets? Market research, Advertising

But more than that, advertising is also an important factor to consider.  Advertising can take many forms.  We can choose traditional media such as TV, radio, newspapers or periodicals. Even among these, those with a large circulation or wide coverage are the most desirable.  To achieve a stronger visual impact, we can even use some usual methods, say, flying an advertising balloon above the city.  Sometimes, we need to sponsor local celebrities, such as athletes, movie stars, or media personalities, in order to achieve immediate and durable publicity. 

2.What is important when marketing a new product? Holding a presentation, Distributing questionnaire

First of all, what you can do is to hold a presentation.  This is useful for the launching of your new product, because it will give much useful information in an objective manner.  The shortcoming of this method is that a presentation will normally only attract people in your industry, and it will be hard to reach wider circles of potential customers. 

The next thing to do is to distribute questionnaires.  Questionnaires can help determine your target market, or the target group for your products. This refers to the age group, education group, and income group likely to purchase your products. And through questionnaires, you can also find out about their habits and attitudes, say, what TV programs and newspapers are their favorite.