1.What is important when selecting staff for promotion? Attitude to work, Current performance
2.What is important when selecting applicants for a job? Work experience, Personal qualities
3.What is important when selecting staff for marketing trips abroad? Position in the company, Previous experience of other countries
Well, initially, position in the company might be an important factor to consider. In stead of entry-level staff, senior staff should be sent, in order to handle certain situations too complicated for rookies. Also, a high position means higher authority and larger decision-making power in important matters.
What’s more, previous experience in the foreign country is also a plus. Everyone country has its unique language and culture. Local market knowledge can help avoid some very, very expensive mistakes on account of cultural conflicts. The Matsushita Firm of Japan learned this at a price, when they, without knowing the negative connotations of the word in the US, first launched their products under the brand name of “National’. Only when they switched to ‘Panasonic’ did the flat sale become brisk.
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