2014年商务英语会议主持专项练习(三)

　　【BEP】商务英语播客：Discussing a Website Redesign

　　In this Business English Pod lesson, we’ll look at vocabulary and collocations for discussing the redesign of a website.

　　In the Internet age, every company needs a web presence. The foundation of this presence is a good website. This is where customers and the public can go to find information, engage with each other and the business, and, in many cases, purchase products and services.

　　It’s essential that your website is designed to convey the right image and send the right message. Not only does it have to look great, but it needs to be usable as well. This means that it must be laid out in a way that will help people find what they’re looking for with ease. Internet users have a very short attention span, so if they can’t get around your site easily, they’ll quickly move on to something else.

　　Before we listen, let’s talk a little about collocations. A collocation is a group of words that native speakers often use together. A correct collocation sounds natural, while an incorrect collocation sounds unnatural. For example, in English we say “go online” to talk about using the Internet. But we can’t say “proceed online” or “travel online,” even though “proceed” and “travel” mean “go.” Those simply aren’t natural expressions.

　　You’ll hear many useful collocations in today’s dialog. As you listen, try to pick out these natural combinations of words. Then we’ll explain what they mean and how to use them in the debrief.

　　We’re going to hear a conversation between a website designer named Andy and his client Penny. Penny’s company has contracted Andy to redesign their site. They are looking at the new website and discussing its features.

　　笔记：

　　1. look and feel：(website) 界面的外观和感觉

　　general appearance and how users interact with it.

　　clean look and feel→give the right impression and use friendly

　　> The designer created a very clean and colorful look and feel to the website.

　　> With so many ads and poor lay-out, the look and feel of the website was too busy.

　　2. color skin fits with their corporate branding:

　　they've used the same colors used in logos and other marketing materials

　　> Your website should match the existing color skin used in your branding.

　　> Designers can use various color skins to provoke different emotional responses.

　　3. light weight: 便携

　　fairly basic building blocks and easy to use

　　users can figure out where to find what they need right away or immediately

　　responsive theme:

　　the lay-out of content will adjust to change to fit different display sizes, such as mobile phones and tablets

　　> With a light weight design, your website will load a lot more quickly than those complex lay-outs.

　　> If people will be viewing your website on different devices, it's best to use a responsive theme.

　　4. navigate:

　　to find your way around a website, software or a menu.

　　> Short and simple page titles will help people navigate a menu more quickly.

　　> It's difficult to navigate the government's website, because it is poorly organized.

　　5. scroll over：

　　move the cursor with the mouse or touchpad

　　scroll up/down:

　　move up/down within the website

　　> As you scroll over the images, a larger preview will appear.

　　> Scroll down the page until you see the entry dated 2nd, March.