hype [ haip ] (n.) exaggerated statements in advertising大肆宣传
[例] We should not use hype in advertising to cheat our customers.
idle money (n) money that is not circulated or invested and does not earn interest 闲置资金
image [ 5imidV ] (n.) view or opinion that people have about a company or product印象,形象
[例] Corporate image is important to a company.
impact [ 5impAkt ] (n.) a strong effect冲击
[例] The ad had tremendous impact.
[同义词] collision
implement [ 5implimEnt ] (v.) put into action执行
[例] All the prevailing regulations should be implemented in our practice.
[同义词] execute, carry out
implementation [ 7implimen5teiFEn ] (n.) putting into action执行
incentive [ in5sentiv ] (n.) something which motivates激励
[例] We need to offer incentives to people joining the company.
[同义词] inducement, motivation
income [ 5inkEm ] (n.) 1.wages and salary工资
[例] Employees expect their incomes to be maintained and carry on rising.
2.money received through operations or investment收入
earned income money earned through work劳动收入
unearned income money received from investments 非劳动收入，投资收入
