商务实战：中老年消费群体渐成主力 商家发现新商机
Companies eye opportunities as spending power of nation's older people set to rise.
"Show your love for your parents and grandparents, who have cared for you since you were a baby; care for them now, like they are babies!"So reads a slogan for a shop on Taobao - an online marketplace - selling adult diapers. Lu Jianxiang, the shop's owner, said that sales of adult diapers have been increasing over the past two years.
"China is becoming an aging society. The elderly, including our parents and grandparents, deserve a dignified life," said the 32-year-old Beijinger.
China had 185 million over-60s by the end of 2009, accounting for 13.7 percent of the population. That number will jump to 221 million by 2015 and 250 million by 2025, according to the Ministry of Civil Affairs.
As a result, the demand for various products and services for the elderly will witness a boom in the coming decades in China, which will also be prompted by the increasing spending power of the daughters and sons of the elderly, said the report.
"The adult-care category is growing at low double digit rates today in China," said Kenneth Whitaker, sales and marketing vice-president of Kimberly-Clark China.
中国消费市场中，中老年群体消费占比提高，逐渐成为消费主力人群。据调查，一直以年轻人为主力客源的便利店、网购、健身俱乐部等市场，中老年消费比例正在提高。随着老龄化加剧、消费群体的变化，企业生产和销售的产品单纯以年轻人为目标已经难以取得明显增长，以中老年消费群体为目标的产品开发销售成为企业当务之急和新的利润增长点。
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