商务实战：热爱你的品牌
"The first step in getting the brand team aligned with the brand strategy or brand new idea is to make sure that they understand and really embrace what that brand stands for from a purpose perspective."转自:考试网 - [Examw.Com]
“如果想要一个品牌团队认同新的品牌想法或品牌战略，那么，首先要做的就是让团队的成员理解并真正热爱该品牌所代表的内容。”
It's imperative that your team is on board with the overall goal you've created for the brand. Without enthusiasm and belief in the brand, the results of your success will be subpar. People tend to work harder when they're mentally invested in the project.
团队必须认同你为品牌树立的宏观目标。如果团队对于品牌缺乏激情与信仰，最终结果也不会尽如人意。在项目中，当团队成员在思想意识中支持该项目，那么他们就会更努力地工作。
"It's the understanding of the belief, why that brand exists, why that brand was developed, and why that brand is being marketed to the individuals in the consumer segment. Once they understand the purpose, the passion for that brand will start to exist and come alive and then they can embrace that brand.”
“这就是对信念的理解。这就是为什么一个品牌会存在，为什么会发展，为什么在消费市场上会成功地被消费者所接受。一旦团队成员理解了这一点，就会对这个品牌产生热情并持续下去，接着就会拥抱这个品牌了。”
小编推荐：
下一篇：商务英语常用缩略词:I
一级建造师二级建造师二级建造师造价工程师土建职称公路检测工程师建筑八大员注册建筑师二级造价师监理工程师咨询工程师房地产估价师 城乡规划师结构工程师岩土工程师安全工程师设备监理师环境影响评价土地登记代理公路造价师公路监理师化工工程师暖通工程师给排水工程师计量工程师
执业药师执业医师卫生资格考试卫生高级职称执业护士初级护师主管护师住院医师临床执业医师临床助理医师中医执业医师中医助理医师中西医医师中西医助理口腔执业医师口腔助理医师公共卫生医师公卫助理医师实践技能内科主治医师外科主治医师中医内科主治儿科主治医师妇产科医师西药士/师中药士/师临床检验技师临床医学理论中医理论
