商务实战：透视“穿越剧”爆红背后的秘密3

商务实战：透视“穿越剧”爆红背后的秘密3

　　Eye candy

　　人物养眼

　　“I’m hooked by the shows because they are characterized by dramatic and poetic love and have eye-pleasing actors,” Xia explained her love for time travel TV series。

　　谈及自己对于穿越剧的喜爱，夏晓燕(音译)解释说：“我之所以对这类戏十分着迷，主要是它们主打惊心动魄、同时又充满诗情画意的爱情故事和一众养眼的男演员。”

　　Her comment echoes a 2011 survey by Great Marketing Research Co Ltd in China. When asked about what’s so appealing about time travel TV series, 21 percent of respondents answered: “Those attractive characters。”考试网

　　她的想法正好与国内一家市场信息有限公司于2011年进行的一项调查相呼应。当被问及“穿越剧”为何如此吸引人时，有21%的受访者回答：“极具魅力的人物角色。”

　　A bigger reason behind the popularity of time travel stories, however, is the relaxation they offer, according to the survey。

　　该调查还发现其更为主要的原因在于此类剧可以让人感觉到很放松。

　　Cai Yinong agrees. “Many people are facing tremendous pressures in their fast-paced lives, so this genre is more relaxing than other shows as it provides people with a terrific outlet to escape reality,” Cai told China Daily。

　　蔡艺侬(音译)也对这一观点表示赞同：“现代人总是要在快节奏的生活中面对无穷无尽的压力，所以这类题材的电视比其他节目更能让人感到放松，也为人们提供了一个极佳的逃离现实的宣泄途径。”