2012年商务英语高级实战篇十

The overview

The overview provides a preview of your presentation for the audience.  It is easily done by explaining the structure of your presentation.

“First, I’m going to describe the new features of the engine.”

“Second, I’ll show you some performance data of the engine’s fuel efficiency.”

“After that, I’ll explain how the new features will allow us to reduce production costs.”

“Finally, I’ll show a comparison with our competitors’ models.”

 The overview is very important.  It helps the audience to organize the way they listen.  It is similar to the contents page of a book.

 As long as the presentation is well-organized, the overview is the easiest part of the presentation to prepare.

 The body

This is the main content of the presentation.  How it is organized will depend on the type of presentation.  It should be organized logically to match the overall purpose of the presentation.

 The ending

The ending usually does two things.

 It reviews the information and ideas that were presented in the body of the presentation.  This is called the summary.

     “As you can see, these improvements increase fuel efficiency and allow us to lower our production costs.”

 It restates the main purpose of the presentation which was stated in the introduction.  This is called the conclusion or concluding statement.

     “I am sure these improvements will allow us to win back our market share.”