点击数：86 日期：2011-8-13 16:24:07
业务报告的措辞和语气
(1) 概要
概要一般包括三个方面的内容。首先，简单说明调查范围，即报告的主旨。其次，简要讨论收集资料所运用的方法。最后，简要地作出结论并提出建议。也就是说，概要的作用就是概述报告的内容。
一般语气( Neutral ) 正式语气( Formal )
This report describes findings from a recent exploratory visit to Shanghai and Guangdong Province, and makes recommendations regarding the options Ultradine has.
The purpose of this report is to describe findings from a recent exploratory visit to Shanghai and Guangdong Province, and to make recommendations regarding the potential for Ultradine operations in these areas.
(2)调查范围
调查范围必须写得清楚明白，说明撰写报告的原因和目的。如：
一般语气( Neutral ) 正式语气( Formal )
This report aims to take the temperature of the domestic economy, both among consumers and industry, to make contact with relevant people, and find out the key facts that will enable the possible business options to be looked into.
The purpose of this report is to assess the current state of the domestic economy, both at consumer and industry level, to establish relevant points of contact, and ascertain the key facts to enable the possible business options to be explored.
(3)调查结果：这部分内容简要说明调查研究所取得的结果，如：
一般语气( Neutral ) 正式语气( Formal )
In both regions, competition is strong in low-priced, inferior quality products. Top quality imported and domestic products are getting ever more popular as the spending power of ordinary people goes up.
In both regions, there is strong competition in low-priced, inferior quality products. However, prime quality imported and domestic products are becoming increasingly demanded as the wealth of the average citizen increases.
(4)结 论 :这部分内容是对调查结果进行总结和解释，如：
一般语气( Neutral ) 正式语气( Formal )
As a result, the production of finished synthetic goods is likely to be more feasible, although the question of profit needs to be looked at.
Therefore, the production of finished synthetic goods offers greater ease of entry and marketing opportunities. However, profit potential requires further assessment. At the two factories we visited, Shanghai Synthetics Factory and Guangdong Synthetics Factory, they expressed a clear interest in talking further in the coming year. They accept that we are currently just investigating possibilities, and not discussing investment in the short term.
At the two factories visited, Shanghai Synthetics Factory and Guangdong Synthetics Factory, a clear interest was expressed in progressing to further discussion in the coming year. It is accepted that our position is one of study and evaluation, rather than early investment.
(5)建 议
建议不应太多，表达要浅显易懂，如：
一般语气( Neutral ) 正式语气( Formal )
A follow-up visit should be made to Shanghai and Guangdong in early 2003 so that we can keep in touch with the people we met on this visit, and make new contacts.
We also recommend that a follow-up visit be made to Shanghai and Guangdong in early 2003 to maintain and increase contacts.
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