2016年商务英语高级写作模拟练习（二）

　　Exercise 2 A new branch

　　Your company opened a new branch a year ago, and the managing director at Head Office has asked you to prepare a report on its progress.

　　Requirements: reasons for opening the branch.

　　Its successes.

　　Problems experienced

　　Plans for the coming year.

　　Report On the Work Progress of XX branch

　　Introduction:

　　This report sets out to bring you up to date on the work progress of London branch over the past year.

　　Achievements:

　　The Beijing branch was established at the beginning of 2011, aiming at boosting our brand and exploring new markets for our X-PAD series products. To our delight, in the past twelve months, we have achieved what we set out to do with excellent results. / Firstly, we are pleased to report a record regional profit of $200 million this year, twice as much as that of 2010 due to the establishment of the new branch. Moreover, according to the recent survey conducted among local customers, brand identity has been strengthened significantly as a result a series of successful promotional activities.

　　Problems:

　　However, we also found some problems which can be boiled down to the following

　　Firstly, the soaring sales volume posed a great challenge to our existing logistic system. Many customers complained about the late delivery of goods.

　　Secondly, outlets here are too densely located in some high streets, having caused ill competition within our own shops.

　　Plans

　　Our plans for the next year are mainly to improve the above mentioned points.

　　Firstly, I propose we carry out a certain level of extra stock to ensure prompt delivery during peak season. Secondly, some of the outlets need further consolidation to save costs and avoid internal competition. Moreover, to sustain the momentum in sales, I am also considering sponsoring some influential sport events next year.(details see attachments pls.)

　　With the measures above, we are looking to make still further progress in the coming year.

　　Sample band 4

　　REPORT ON THE FIRST YEAR OF ACTIVITY OF OUR POLISH SUBSIDIARY

　　It has been a year now since our new subsidiary called “alpha” opened its doors in varsaw. Before pointing out its successes, the problems faced and the plans for the coming year, let me remind you the reasons for its opening.

　　REASONS FOR OPENING

　　In fact, there was only one main reason for choosing to settle down in poland: reducing labor cost rates. Indeed, our activity as cosmetics producers requires a lot of staff, and labor costs are much cheaper in poland than in switzerland!

　　SUCCESSES

　　Knowing this aim, we decided to go on. We managed to build a brand new factory on time, and the line works! That was our greater success: being able to respect the opening date and to produce efficiently.

　　PROBLEMS EXPERIENCED

　　But, however, we met difficulties in two areas:

　　-- transportation: the roads’ network in poland is not so good and time spent on transportation is higher than predicted

　　-- staff: we still have a lot to learn about staff’s culture and expectations.

　　PLANS FOR THE COMING YEAR

　　Our plan for the coming year is manly to improve the above mentioned points (as production is running quite well). Therefore, we will study the opportunity of buying a few lorries (not to depend on others for delivery). We will also organise seminars for both local staff and overseas managers, to understand each other better.

　　Finally, I would like to take the opportunity of this report to invite the top management for a visit of alpha, whenever they want.