The Finland Trade Center Finnish enterprises are often very small and are owner-managed, which puts them at a disadvantage when competing on an international scale. Exporting strategies can be a problem when you’re limited in resources and time. __13__. And not only with advice. “The team’s consultancy fee may start with a realistic figure,” he says, “but we often reduce it after taking into account the size and resources of the company and the potential it has in the market once established. “There are 1,400 Finnish companies already operating in the UK,” says Marcus. “But sometimes you find a company that you feel has an ideal product for the market but is not operating in the UK, so we go and find out why.” __14__. If they are not up to the job, they don’t get any encouragement. In all his contact with clients, Marcus likes to deal with people face to face. He feels it is important to visit customers to talk to them. “That way there is a lot more interaction and it gives us a chance to look at their financial and human resources.” A These are telecoms, IT, argo-industry and what is termed “welfare”. B Marcus and his team do much more than just provide information. C On the other hand, Marcus won’t represent companies he considers to be poor performers. D This is where Marcus’s agency can help. E Neither will he rush a project that he has been commissioned for. F Now, although still part of the embassy, they’re run by the Finnish Foreign Trade Association. G One company being helped at the moment has only 20 staff, so that particular criticism is hardly justified. H This broad experience has left him with an open mind on the way to do business. |
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