2014年商务英语BEC初级写作备考2

　　初级写作分为两部分，第二部分为商业信函。商业函件业务简称商函业务，它区别于具有个人通信性质的信件，是为社会各类用户提供迅速准确传递商用信息的业务。 商业函件是一种广告媒体，利用邮局点多面广的优势，以邮寄的方式，将广告客户要求寄发广告商品介绍、订货单、调查征函、通知单等投送到广告客户所希望的接收人手中。

　　商业函件是一种新兴的广告形式，利用邮政点多面广的优势，以邮寄信件的方式，将您要求寄发的广告、商品介绍、订货单、调查征询函、通知单等投送到指定的收件人手中。目前商业函件的种类有信函型商函、对帐单型商函、邮送广告(印刷品形式)、货样广告型商函、邮政广告邮资明信片(含企业拜年卡)等。

　　广告函件与广播电视及报刊广告相比，具有广告发布面广、针对性强、 手续简便、价格便宜、方便迅速等特点。

　　进出口类商业信函写作实例

　　1. 向顾客推销商品

　　Dear Sirs: May 1, 2001

　　Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all partsof the world. Reports from users confirm what we knew before it was put on the market - thatit is the best mountain bike available. Enclosed is our brochure.

　　Yours faithfully

　　2. 提出询价

　　Dear Sirs: Jun.1, 2001

　　We received your promotional letter and brochure today. We believe that your would do wellhere in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you tomake every effort to quote at competitive prices in order to secure our business. We lookforward to hearing from you soon..

　　Truly

　　3. 迅速提供报价

　　Gentlemen: June 4, 2001

　　Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives usgreat pleasure to send along the technical information on the model together with the catalogand price list. After studying the prices and terms of trade, you will understand why we areworking to capacity to meet the demand. We look forward to the opportunity of being ofservice of you.

　　4. 如何讨价还价

　　Gentlemen: June 8, 2001

　　We have received your price lists and have studied it carefully. However, the price level in yourquotation is too high for this market, If you are prepared to grant us a discount of 10% for aquantity of 200, we would agree to your offer. You should note that some price cut will justifyitself by an increase in business. We hope to hear from you soon.

　　Yours truly

　　5-1 同意进口商的还价

　　Dear Sirs: June 12, 2001

　　Thank you for your letter of June the 8th. We have accepted your offer on the termssuggested. Enclosed our will find a special price list that we believe will meet your ideas of prices.You should note that the recent advances in raw materials have affected the cost of thisproduct unfavorably. However, for your order we have kept our prices down.

　　Sincerely

　　5-2 拒绝进口商的还价

　　Dear Sirs: June 12, 2001

　　Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We mustpoint out that the falling market here leaves us little or no margin of profit. We must ask youfor a keener price in respect to future orders. At present the best discount offered for aquantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you willreconsider the offer.

　　Truly

　　6. 正式提出订单

　　Gentlemen: June 15, 2001

　　We have discussed your offer of 5% and accept it onthe terms quoted. We are prepared to give yourproduct a trial, provided you can guaranteedelivery on or before the 20th of September. Theenclosed order is given strictly on this condition.We reserve the right of refusal of delivery and/orcancellation of the order after this date.

　　Truly

　　7. 确认订单

　　Gentlemen: June 20, 2001

　　Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will makeevery possible effort to speed up delivery. We will advise you of the date of dispatch. We areat your service at all times.

　　Sincerely

　　8. 请求开立信用证

　　Gentlemen: June 18, 2001

　　Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C forthe amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Uponarrival of the L/C we will pack and ship the order as requested.

　　Sincerely

　　9. 通知已开立信用证

　　Dear Sirs: June 24, 2001

　　Thank you for your letter of June 18 enclosing details of your terms. According to your requestfor opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open acredit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the orderhas been executed.

　　Sincerely

　　10. 请求信用证延期

　　Gentlemen： Sep. 1, 2001

　　We are sorry to report that in spite of our effort, we are unable to guarantee shipment bythe agreed date due to a strike at our factory. We are afraid that your L/C will be expire beforeshipment. Therefore, please explain our situation to your customers and secure their consentto extend the L/C to Sept.30.

　　Sincerely

　　11. 同意更改信用证

　　Gentlemen: Sept. 5, 2001

　　We received your letter today and have informed our customers of your situation. Asrequested, we have instructed the Beijing City Commercial Bank to extend the L/C up to andincluding September 30. Please keep us abreast of any new development.

　　Sincerely