2017年bec初级商务英语口语：目标消费者

2017年bec初级商务英语口语：目标消费者

　　A: What's our target audience for this campaign?

　　B: This go-around we're focusing on new moms, families with median income and one or more children under the age of two.

　　A: Do you think that's much different from the soccor moms we tailored the last campaign for?

　　B: Well, there are some similarities that come up. Because both groups are made up of mothers… so as before, we can play up on maternal instincts, hygiene, safety, along those lines. But that being said, there are some specific differences that come into play because we are dealing with mothers of infants here.

　　A: Right, that makes sense. What's the average age?

　　B: Demographics say an average age of 28.7, educational background of university or post-grad, annual household income of 40-50K a year.

　　这次活动的目标消费者是什么人?

　　我们这次促销活动的重点集中在新妈妈身上,中等收入家庭并有一两个两岁以下的孩子.

　　你认为这次与我们上次的目标(中等收入的家庭妇女)有很大不同吗?

　　是这样,因为两个群体都有妈妈组成,因此存在一些相似之处…所以像以前一样,我们可以强调母亲的本性,在广告中加上卫生,安全等文字.但是虽然如此,一些细小的差别也会起作用,因为我们这次的目标是幼儿的妈妈.

　　你说得对,这有道理.那平均年龄是多少?

　　人口统计表明平均年龄是28.7,教育背景是大学或研究生,每家的年收入是4-5万美元.

　　Tailor: to make or adapt something for a particular purpose, a particular person, etc. 专门制作;订做 ~ sth to/for sb/sth

　　Special programmes of study are tailored to the needs of specific groups. 制订特殊课程,以满足特定群体的需要.

　　Most travel agents are prepared to tailor travel arrangements to meet individual requirements. 为了满足个别需要,大多数旅行社都愿意做出专门的旅游安排.

　　Instinct: a natural tendency for people and animals to behave in a particular way using the knowledge and abilities that they were born with rather than thought or training 本能;天性 ~ (for sth/for doing sth) ~ (to do sth)

　　maternal instincts 母性

　　Children do not know by instinct the difference between right and wrong. 儿童并非生来就会分辨是非.

　　His first instinct was to run away. 他的本能反应就是逃跑.

　　Horses have a well-developed instinct for fear. 马天性易受惊吓.

　　Even at school, he showed he had an instinct for(= was naturally good at)business. 他早在求学时期就表现出有经商的天赋.Play: the activity or operation of something; the influence of something on something else 活动;作用;影响

　　the free play of market forces 市场力量的自由调节作用

　　The financial crisis has brought new factors into play. 财政危机已引发了新的变数.

　　Personal feelings should not come into play when you are making business decisions. 为公事作决策不应掺入个人感情成分.