Lesson 4： Advertising 广告
Helen：We want to use the right marketing mix to reach our target market.
海伦：我们想要使用正确的行销媒体来达到市场目标。
Leonard：Certainly. We've done some tactical planning already. We think we've come up with a good plan.
李奥纳德：当然。我们已经完成一些战略计划。我们认为我们已经提出一项不错的计划。
Helen：What media do you plan to use？
海伦：你们准备使用何种媒体？
Leonard：Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.
李奥纳德：考虑到你们想要表现的形象，我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿。
Helen：So that way, our advertising dollars would be focused on people we know are computer users.
海伦：这样一来，我们的广告花费就会针对在，如我们所知，计算机使用者身上。
Leonard：Yes. We'll also run billboard and newspaper ads to help create broad brand recognition.
李奥纳德：是的。我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。
Helen：Will there be any direct mail？
海伦：会有任何广告邮件吗？
Leonard：No. That would not be correct for a manufacturer like you. Leave that to the retailers.
李奥纳德：没有。对像你们这样的制造商来说，那并不是正确的作法。把这种方式留给零售商吧。
Helen：Good point. Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.
海伦：说得没错。请准备一份更详细的提案，然后我会把它推销给高阶主管。
Leonard：Great. We'll get started right away.
李奥纳德：太好了。我们马上准备。
