Question：Which of the following is NOT one of the Six Is of e-marketing?

　　A. Industry structure

　　B. Integration

　　C. Intelligence

　　D. Innovation

　　E. Independence of location

　　The correct answer is: Innovation.

　　The Six Is of marketing summarise the ways in which the Internet can add value to the customer and improve marketing effectiveness. The other two are 'interactivity' and 'individualisation'

　　Question：When explaining the skills required for effective project management, Mo's manager would have included which three from the following list?

　　A. Ability to do every team member's job.

　　B. Evaluating progress towards objectives.

　　C. Supressing problems arising from changes.

　　D. Negotiating resolutions to conflict.

　　E. Selecting the right people.

　　The correct answers are: Negotiating resolutions to conflict; Selecting the right people; Evaluating progress towards objectives.

　　解析：To be effective as a project manager Mo needs to be able to select the right people to work on the project. He would also need to negotiate resolutions to conflict and evaluate progress towards objectives. It is not necessary to have the skills of each team member and the project manager needs to be able to heal wounds inflicted by change rather than supress the problems.